B2B marketing that drives revenue and profitability for bootstrapped companies.

We help bootstrapped B2B companies unlock and accelerate commercial growth — from sharpening strategic positioning and activating new demand, to building scalable revenue engines that support their next phase of growth.

A proven track record in scaling proftiable B2B tech

6
successful exits enabled
80+
years of joint commercial experience
15+
new markets launched
40+
B2B companies scaled from €1M to €100M+ ARR
500+
hires supported across marketing, sales, and growth

We understand the challenges of scaling a bootstrapped business

Need to balance strategy and execution
Creativity to compete with big budgets
Need good processes while staying lean
Delivering high impact with small teams
Driving revenue across the customer journey
Balancing quick wins & sustainable growth
Need for positioning that cuts through noise
ROI and profitability are crucial

Unlock the full potential of your go-to-market engine

>90% of your potential ideal buyers are currently not looking to buy

  • Create a demand engine that reaches all of your ideal buyers
  • Build a positioning and brand narrative that drives premium valuation
  • Support your sales motion with content, enablement, and outbound
  • Drive sustainable pipeline, faster deal cycles, and stronger conversion

Building your predictable Growth Engine

  • Nail your ICP, sharpen your positioning, and align your GTM to growth goals
  • Build a thought-leading brand that generate demand and stays top-of-mind
  • Capture existing demand and create new pipeline opportunities
  • Build internal capabilities, systems, and processes that scale with you

The right tactics at the right time

  • Identify which channels and plays match your commercial goals
  • Balance quick wins with long-term growth
  • Eliminate friction across the customer journey
  • Adapt your approach as the company scales into new markets

We embed for impact — and make ourselves obsolete in <9 months.

Our fractional team embeds into your business and supports your growth efforts end-to-end — from strategy to execution to handover.

Strategy & Audit

We build you a strong strategic foundation for predictable growth.
Strategy Kickoff
Funnel Analysis
Market Analysis
ICP & Journeys
Positioning
Messaging
GTM Planning
Growth Levers

Tactical Execution

We build and optimize your in-house B2B growth engine
SEA & SEO
Content Marketing
Website Optimization
Linkedin Ads
Automated Outbound
Automation and Nurture
Sales Enablement
ABM
Marketing Ops
Market Expansion
Hiring & Handover  (+- 2months)
Around this point, we involve our technical experts
OUR TEAM

Hire a fractional Growth Leader that comes with a team that can actually deliver

Joliene van Grieken
Fractional CMO
Clement Dumont
Fractional CMO
Ferdinand Goetzen
Fractional CMO / CRO
Daria Kalinina
Performance Marketing Lead
James Eisner
Sr. Growth Marketing Manager
Tobias Liebsch
Thought Leadership Lead
Ysabel Camus
Sr. Growth Manager
Joliene van Grieken
Find out more about us and what we do

The best of strategy, speed, and scale

All the perks of an in-house team. None of the long-term overhead.
We deliver impact fast and set you up to grow without us.
 
Strategic Experience
Hands-on execution
Market understanding
No dependency
In-house capabilities
Flexible, low risk
Quick impact
Consultant
Agency
In-House Team
The Growth Syndicate
TGS

Featured: B2B Case Study

Not ready for full-service growth? We’ve got you.

Marketing & growth audit
Deep dive into your product, funnel, ICP, and market. Actionable insights, no fluff.
Advisory & Coaching
Senior growth leadership on-demand — strategic support for founders and teams.
Account Based Marketing Engine
A thought leadership-driven ABM engine that helps your sales team drive revenue.

"The Growth Syndicate helped us refine our ICPs, overhaul our website positioning & messaging, and test, validate various channels. Thanks to their help, We're now in a stronger position to effectively scale Appetize across a variety of use-cases and customer profiles."

Rogier Trimpe
VP of Revenue at Appetize

Let's start building your B2B growth engine.

Get in touch