Accelerate your next exit with a marketing team that understands how PE works

We are the go-to marketing specialists for PE firms who want to implement fast, impactful, revenue-driving marketing in complex organizations and highly-technical industries.
Schedule a call with us  

We maximize value when portfolio companies face...

Growth plateaus that threaten exit timelines
Marketing that burns cash without tangible value
Pressure to accelerate growth before exit
Gaps in commercial leadership
Post-acquisition integration challenges
The need to inject speed and momentum
Broken marketing operations and reporting
Scaling challenges with teams and processes

Strategic support across the investment lifecycle

Due diligence
Assess marketing maturity, growth potential, and integration opportunities for smarter investment decisions across your pipeline.
Portfolio GTM audits
Comprehensive audits of portfolio company marketing and GTM motions to identify opportunities and concrete improvements.
Post-acquisition growth
Establish, integrate, and accelerate marketing engines for portfolio companies post-merger to maximize combined value.
Scaling toward exit
Accelerate portfolio companies toward exit by turning marketing from cost center into revenue driver within your timeline.

Designed to deliver on PE-friendly timelines 

We embed ourselves in portfolio companies to build marketing engines that help drive predictable growth – while making ourselves obsolete in 9-12 months.
Phase 1

Strategy and foundation

1-2 months
We conduct a comprehensive marketing audit, bringing strategic clarity to your ICP, positioning, and messaging, while implementing quick wins alongside a prioritized roadmap and opportunities for growth.
Phase 2

Growth engine deployment

6-7 months
We deliver positive momentum within the first 60 days, then implement and optimize growth levers that drive consistent revenue through continuous testing and refinement, ensuring maximum ROI and sustainable growth trajectories that support valuation goals.
Phase 3

Independence and exit readiness

2-3 months
We transfer all capabilities to the internal team through complete documentation and training, creating self-sufficient marketing operations with sustainable GTM engines that increase buyer confidence and support higher exit multiples.

Led by Proven CMOs with PE-Backed Experience

Joliene van Grieken
Founding Partner
Joliene has been supporting B2B tech companies for over 12 years. She most notably led growth at HR Tech scale-up Impraise until their acquisition by BetterUp in 2021.
Ferdinand Goetzen
Founding Partner
Ferdinand has helped B2B companies across industries scale for over a decade. Ferdinand is particularly passionate about the cornerstones of successful growth, including ICPs, positioning, messaging and product-led growth.
Clément Dumont
Founding Partner
Over the past decade, Clement has helped several companies from 3D Hubs to Insify scale into new geographical markets and verticals.
Backed by a team of top tactical experts.
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What we’ve helped our clients accomplish:

8
exits facilitated in the past five years
23
companies scaled between €1m and €100m in the last 15 month
320%
average increase in inbound deals
16
new markets launched
85%
of clients in complex, technical industries
100+
marketers assessed and coached 

Why PE Firms Choose Us

We turn marketing from a cost center into a revenue driver
We deliver concrete results within 9-12 months
We have a team of top experts who can start tomorrow
We specialize in complex industries
We deliver across strategy, tactics, and operations
We create alignment in complex stakeholder environments
We are a strategic partner that understands the PE business
We offer total flexibility. Cancel any-time. No long-term dependencies

PE-backed B2B companies that we’ve helped grow…

Helping PE-backed companies win in complex industries

Cradle

Cradle is one of Europe's most innovative deep-tech companies operating at the intersection of software, AI, and biology. Cradle revolutionizes protein design and engineering, enabling computational scientists and experimental biologists to accelerate the development of novel proteins with unprecedented efficiency.
Read the case study

Madeinadd

Madeinadd is an Italian additive manufacturing platform backed by leading industrial investors, including CDP Venture Capital, Dumarey and Mimete. With a specialized focus on additive manufacturing (3D printing) technologies and services, Madeinadd offers Italian industrial companies expert support for adopting additive manufacturing and allows them to get their parts manufactured through their network of vetted local manufacturing partners.
Read the case study

Cutr

We were brought onboard in May 2024 to help Cutr create scalable traction in a new category with limited online demand.
Read the case study

Rapid Circle

Rapid Circle is a Microsoft Partner of the Year 2024, delivering cloud transformation and digital workplace solutions for leading organizations. The company provides Microsoft Cloud expertise across sectors, supporting clients with AI, digital workplace, infrastructure, security, and data-driven solutions.
Read the case study

"We brought in The Growth Syndicate because of their proven track record in complex technical industries. Their work has been critical in building an inbound machine that has more than tripled the number of inbound opportunities for the sales team of one of our portfolio companies"

Lorenzo Franchini
Senior Partner at CDP Venture Capital

Gain a strategic partner in portfolio acceleration

Let's discuss how we can help maximize portfolio value and hit your exit timelines.
Schedule a call with us

Questions PE Firms Ask Us

What are your criteria for working with PE-backed companies?
We work with PE-backed companies that have strong product-market fit and at least €1m ARR. We're ideal for companies hitting growth plateaus, preparing for exit, integrating acquisitions, or needing to demonstrate predictable revenue growth. You must be ready to move fast and implement changes rapidly.
How do you work across multiple portfolio companies?
We start with one portfolio company to prove impact, then scale successful strategies across others. We can work with multiple companies simultaneously and share best practices across your portfolio to maximize your total investment value.
How do you measure success for PE firms?
We focus on metrics that matter for exits: predictable revenue growth, customer acquisition cost improvements, lifetime value increases, and overall revenue quality. We provide regular reporting that shows progress toward valuation goals.
Can you help with due diligence on potential acquisitions?

Yes. We assess marketing capabilities, growth potential, and integration opportunities for companies you're considering. We help you understand what it would take to accelerate growth post-acquisition.

What's your typical engagement timeline?

We typically embed for 9-12 months per company, building growth engines that run independently. For portfolio-wide initiatives, we work on 12-18 month timelines depending on the number of companies and complexity.

How do you handle confidentiality across portfolio companies?

We maintain strict confidentiality between portfolio companies while sharing anonymized best practices and learnings. Each company gets dedicated team members who don't work across competing investments.

When is the right time to involve The Growth Syndicate?

The best time is when portfolio companies hit growth plateaus, need to prepare for exit within 18-24 months, or require post-acquisition integration. We're also valuable during due diligence to assess marketing capabilities before you invest, or right after acquisition to accelerate growth and integration. Early involvement maximizes our impact on portfolio value.

Can you present to our portfolio companies?

Yes. We regularly present to portfolio company leadership teams and boards to explain our approach and demonstrate how we'll accelerate their path to exit. We can tailor presentations to address specific company challenges and align with your investment thesis.

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