We turn PE-backed companies' marketing from a cost center into a revenue driver

Our fractional service is designed to help PE-backed B2B tech companies create alignment, strategies, and foundations – paired with the tactical know-how to deliver predictable growth.

PE-backed companies come to us when…

Growth rates start slowing or plateauing
Boards pressure them to show fast results
An exit is on the horizon (in 18-24 months)
Marketing is a cost center, not a revenue driver
There's a gap in marketing leadership
Departments lack clear alignment
Processes and tools that can scale are lacking
They need to build a team that can deliver outcomes

We set you up to scale in three steps

Step 1
1-2 months

We set a solid foundation to build on

We perform a full marketing audit to establish a strong foundation, all while actively implementing quick wins to kickstart your journey to predictable growth.
  • Comprehensive marketing audit
  • ICP definition and buyer journeys
  • Market positioning & messaging
  • Growth lever identification
Step 2
6-7 months

We build and validate what works for you

We focus on delivering positive momentum within the first 60 days by identifying your most promising growth levers and starting to implement them.
  • ABM & enterprise sales enablement
  • Demand capture and lead generation
  • Content & thought leadership
  • Marketing automation & RevOps
Step 3
2-3 months

We build up your in-house capabilities

We make ourselves obsolete by setting you up to scale with optimizations, playbooks, handover, and coaching — everything you need to keep things running smoothly.
  • Team training and capability building
  • Process documentation and handover
  • Sustainable growth measurement
  • A clear marketing strategy for the future

Your dedicated team, ready for action 

Joliene Van Grieken

CMO
  • 12+ years in B2B marketing & growth.
  • Led marketing & GTM at Deskbookers, Impraise, Bud.
  • One of the leading experts on building winning teams.

James Eisner

Head of Growth
  • 10+ years in B2B marketing
  • Led marketing at, Syd, Amalia and Bucket.
  • Growth strategist with proven record in ABM, demand gen and automation.

Max Specht

Head of Content
  • 10+ years as writer, creative director and content strategist.
  • Led content at Personio during 10x ARR journey.
  • Leading thought leadership expert.

Daria Kalinina

Performance Lead
  • Spent last 5 years managing ad accounts for 50+ companies.
  • Highly proficient in data with PhD experience.
  • Combines strategy and technical expertise.
 Learn more about us

What we’ve helped our clients accomplish:

8
exits facilitated in the past five years
23
companies scaled between €1m and €100m in the last 15 month
320%
average increase in inbound deals
16
new markets launched
85%
of clients in complex, technical industries
100+
marketers assessed and coached 

We deliver what PE-backed companies can't get anywhere else…

Results that will make you and your board happy
The ability to adapt to tight timelines and exit schedules
Deep specialization in complex, highly-technical industries
Delivery across strategy, tactics, and operations
Maintaining alignment in complex stakeholder environments
An embedded expert team that can start tomorrow
Total flexibility, cancel anytime, no long-term dependencies

We’re the go-to growth partner for PE firms like…

Helping PE-backed companies win in complex industries

“The Growth Syndicate helped us sharpen our positioning, build a real pipeline with targeted marketing, and gave our team the tools to keep momentum going in-house. Their structured approach and focus on measurable results have put Rapid Circle in a much stronger position for long-term growth.”

Harold Punter
CEO, Rapid Circle

"We brought in The Growth Syndicate because of their proven track record in complex technical industries. Their work has been critical in building an inbound machine that has more than tripled the number of inbound opportunities for the sales team of one of our portfolio companies"

Lorenzo Franchini
Senior Partner at CDP Venture Capital

"We hired The Growth Syndicate to keep us on track for ambitious growth targets while looking for a new VP of Marketing. They got onboarded within days, guided the team, advanced key projects, and even unlocked new opportunities in partnerships and ABM. They also helped craft a strong 2025 strategy. If you need expert growth leadership, the TGS team delivers."

Luc Brandts
CEO at Software Improvement Group

Ready to make your marketing a revenue driver?

 Let’s talk about your goals in one of our strategy sessions.
Book a session

Questions PE-backed companies often ask us

What are your criteria for working with PE-backed companies?
We work with PE-backed companies that have strong product-market fit and at least €1m ARR. We're ideal for companies hitting growth plateaus, preparing for exit, integrating acquisitions, or needing to demonstrate predictable revenue growth. You must be ready to move fast and implement changes rapidly.
Can you handle complex industries and technical audiences?
We thrive in complex B2B industries that others avoid. Whether you’re in IT services, manufacturing, construction, AI, enterprise software, biotech, we understand how to market to technical decision-makers and navigate long, complex sales cycles. We’ve never shied away from technical complexity.
How do you work with our existing marketing team?
We start by assessing your current team and their capabilities, then make recommendations on the best path forward. We typically embed alongside your team and build their capabilities while we execute. When the right people are in place, we make them more effective and train them to run growth engines independently. When changes are needed, we help you make the right hiring decisions.
How do you report progress to our board?

We provide clear, revenue-focused reporting that shows marketing's direct impact on growth targets. We can present directly to your board or provide materials for your presentations.

How quickly can you impact our growth?

We typically deliver positive momentum within 60 days and measurable marketing impact within 6 months. For companies with longer sales cycles, we focus on leading indicators like qualified pipeline, engagement metrics, and conversion improvements. Our goal is to help you exceed your next board meeting's growth targets.