Marketing that results in revenue, not more noise

We help startups and scale-ups drive revenue through their marketing — whether you’re VC-backed, bootstrapped, or elsewhere on the journey.
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Startups and scale-ups choose us when...

Marketing expertise is missing or weak
Growth needs to accelerate to the next stage
Growth feels random, not predictable
Gaps between product and sales
Pressure to improve metrics ahead of exit
Lack of internal marketing leadership
Unclear positioning in a competitive market
Need to align across all commercial functions

We set you up to scale in three steps

Step 1
4-6 weeks

We nail your fundamentals

We start by getting the basics right — understanding your market, customers, and competitive landscape to build a solid foundation that sets you up for predictable growth.
  • Comprehensive marketing audit
  • ICP definition and buyer journeys
  • Competitive positioning & messaging
  • Channel-market fit identification
Step 2
5-6 months

We build and validate what drives growth

We deliver positive momentum within the first 60 days by implementing and testing growth tactics that actually move the needle, focusing on channels and strategies that scale with your business.
  • Content & thought leadership
  • Performance marketing & SEO
  • Marketing automation & lead nurture
  • Sales enablement & conversion optimization
step 3
1-2 months

We hand over the keys

We make ourselves obsolete by building your internal capabilities and transferring everything to your team — from hiring the right people to documenting what works so you can keep growing without us.
  • Team hiring and training
  • Playbook documentation and handover
  • Growth metrics and reporting setup
  • Ongoing coaching and optimization

Your dedicated team covers a full range of marketing expertise

Ysabel Camus

Head of Growth
  • 10+ years in B2B marketing
  • Led marketing at, Firely, inSided and Vesper.
  • Growth strategist with proven record in lead gen and demand gen

Max Specht

Head of Content
  • 10+ years as writer, creative director and content strategist
  • Led content at Personio during 10x ARR journey
  • Leading thought leadership expert

Daria Kalinina

Performance Lead
  • Spent last 8 years managing ad accounts for 50+ companies.
  • Highly proficient in data with PhD experience.
  • Combines strategy and technical expertise
Learn more about us and our work

What we’ve helped our clients accomplish:

8
exits facilitated in the past five years
23
companies scaled between €1m and €100m in the last 15 month
320%
average increase in inbound deals
16
new markets launched
85%
of clients in complex, technical industries
100+
marketers assessed and coached 

Engineered for what fast-growing companies demand

We turn marketing into a leading GTM function that drives revenue
We aren't afraid of complex and unique industries
We deliver across strategy, tactics, and operations
We balance short-term wins with long-term scalability
We embed an expert team that can start tomorrow
We create alignment in complex stakeholder environments
We build everything in-house and make ourselves obsolete in under 9 months
We offer total flexibility, cancel anytime, no long-term dependencies

We can start small or take targeted action

Marketing & Growth Audit
Deep dive into your product, funnel, ICP, and market. Get actionable insights that move the needle.
ABM & Thought Leadership
Build a long-term account-based marketing (ABM) engine fuelled by thought leadership content.
Sparring & Coaching
Empower your leaders or your team, while navigating challenges with the support of our experts.

We've helped companies backed by leading VCs hit their growth targets

Helping PE-backed companies win in complex industries

Cradle

Cradle is one of Europe's most innovative deep-tech companies operating at the intersection of software, AI, and biology. Cradle revolutionizes protein design and engineering, enabling computational scientists and experimental biologists to accelerate the development of novel proteins with unprecedented efficiency.
Read the case study

Madeinadd

Madeinadd is an Italian additive manufacturing platform backed by leading industrial investors, including CDP Venture Capital, Dumarey and Mimete. With a specialized focus on additive manufacturing (3D printing) technologies and services, Madeinadd offers Italian industrial companies expert support for adopting additive manufacturing and allows them to get their parts manufactured through their network of vetted local manufacturing partners.
Read the case study

Cutr

We were brought onboard in May 2024 to help Cutr create scalable traction in a new category with limited online demand.
Read the case study

Rapid Circle

Rapid Circle is a Microsoft Partner of the Year 2024, delivering cloud transformation and digital workplace solutions for leading organizations. The company provides Microsoft Cloud expertise across sectors, supporting clients with AI, digital workplace, infrastructure, security, and data-driven solutions.
Read the case study

"The Growth Syndicate understood that we needed marketing systems that would speak to our scientific enterprise customers with the precision and rigor they expect. They built frameworks that were systematic, measurable, and scalable—exactly what we needed during our Series B expansion phase. Their approach to thought leadership and community building has transformed how we engage with our target accounts, creating valuable touchpoints that support our sales efforts while maintaining our scientific credibility."

Jelle Prins
Co-Founder at Cradle

"Being in a niche market, we spent a while looking for a really scalable approach to attracting new customers. The Growth Syndicate helped us implement a strategy that has more than doubled our sales efficiency and drives 40+ qualified meetings per month."

Kuldeep Yadav
Head of Growth at Cutr

"The Growth Syndicate helped us refine our ICPs, overhaul our website positioning & messaging, and test, validate various channels. Thanks to their help, we're now in a stronger position to effectively scale Appetize across a variety of use-cases and customer profiles."

Rogier Trimpe
VP Revenue at Appetize

How about a boost of momentum?

Let’s find a time for a strategy session to drive revenue through your marketing.
Book a session

Questions startups and scale-ups often ask us

What makes you different from agencies or consultants?
We provide both strategy and execution in one team. Unlike agencies that just execute or consultants who only strategize, we give you senior fractional leadership plus the specialists to implement everything.
How do you help companies prepare for funding or exit?
We build marketing engines that demonstrate predictable revenue growth and sustainable capabilities. Whether you're raising your next round or preparing for acquisition, we create marketing that investors and buyers actually value.
Do we need a specific marketing budget to work with you?
We adapt to your available marketing budget, but you do need some budget allocated for marketing activities separate from our service fees. We'll work within your constraints and prioritize the tactics that deliver the biggest impact for your investment. We're transparent about what's realistic to achieve with different budget levels.
What if we have a limited marketing budget?

We're used to working with tight budgets and will adapt our approach to maximize impact within your constraints. You'll need some marketing budget available beyond our fees, but we'll help you prioritize spending on the tactics that deliver the best ROI for your stage and goals.

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