Nobel

Nobel Recruitment is one of Europe's pioneering B2B SaaS recruitment partners. Based in Amsterdam, Nobel has positioned itself as a transformative force in GTM recruitment by offering a differentiated approach that dramatically reduces hiring timelines from 3-6 months down to just 2 weeks. With a 91% placement success rate and a unique No Mis-Hire Guarantee, Nobel eliminates the costly mistakes that set companies back, delivering the kind of talent that triples revenue, halves churn, and unlocks the next stage of growth.

Nobel was facing a critical growth bottleneck: a specialized B2B recruitment firm with deep market expertise and strong client relationships, but no dedicated marketing function to drive client acquisition.

Their entire website was optimized for attracting talent and there was no structured approach to generating new client pipeline. Nobel lacked clear differentiation in a competitive recruitment landscape, had no marketing team to own strategy or execution, and operated with a CRM built for recruitment—not revenue attribution.

As they looked to scale beyond referrals and word-of-mouth, Nobel needed more than just campaigns. They needed a complete marketing foundation: sharp positioning, systematic demand generation, and the infrastructure to track what actually drove revenue.

The challenge was clear: How do you stand out in a crowded recruitment landscape? And how do you do it in a way that complements their talent-focused operations while creating predictable, measurable growth on the client side?

We kicked off with a full-funnel audit to identify the highest-impact growth levers, then built a multi-channel marketing engine centered on signal-based ABM and thought leadership.

Foundation First: From Generic to Game-Changing Messaging

Before launching any campaigns, we rebuilt Nobel's strategic foundation from the ground up. We ran customer segmentation workshops to narrow their focus to 3 core ICPs, then facilitated brand and messaging workshops to position Nobel as “Europe’s top source for game-changing GTM talent for B2B tech companies" rather than a generic recruitment partner. With this clarity in place, we overhauled their website messaging and navigation to reflect the new positioning, and built 3 new service pages with clear value propositions tailored to each ICP.

(before and after)

We created an automated ecosystem that transformed Nobel's CRM data into actionable growth opportunities. By connecting data enrichment tools with their CRM, we built a system to monitor buying signals like job postings, hiring activity, and funding announcements.

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Multi-Channel Thought Leadership

Our execution strategy combined multiple channels to create consistent touchpoints with Nobel's target accounts. On LinkedIn, we tested diverse ad formats—text, image, video, and document ads—with thought leadership pieces driving the strongest response. To complement this, we coached Nobel's founders on strategic LinkedIn posting aligned with their new brand messaging. 

Beyond paid channels, we saw an opportunity to transform Nobel’s annual salary benchmark report into a true thought leadership asset—something that didn't just tell you what people were earning, but why it mattered and how to use that information. So we repositioned the report into a strategic playbook for building winning sales teams.

TGS managed the full process: distributing the survey to Nobel's network, collating quantitative salary data, conducting interviews with high-performing CROs and VPs of Sales, and drafting the guide. The end result included practical insights such as:

• How top CROs calculate OTEs
• Frameworks for setting achievable sales targets
• The role of equity in compensation strategies
• Regional nuances across Benelux, DACH, and Nordics

To close the loop, we hacked Nobel's recruitment platform into a sales machine by building lead flow automations. These included re-engagement campaigns for renewals and upsells, signal-based outreach and contact qualification automation. This infrastructure ensured that every lead generated through our campaigns was systematically captured, nurtured, and moved through the pipeline.

The combination of refined positioning, signal-based ABM, and multi-channel execution coincided with Nobel's strongest sales performance in company history. The momentum from these initiatives transformed marketing from a non-existent function into a true revenue driver. 

By transforming scattered CRM data into a signal-based ABM engine and pairing it with thought leadership and multi-channel campaigns, we helped Nobel build a predictable growth engine that influenced over €1M in pipeline—all while achieving a 206% ROI on paid spend.

The lesson? When you combine sharp positioning, buying signal intelligence, and systematic multi-channel execution, marketing stops being a cost center and starts being a revenue driver.