Accelerate your next exit with a marketing team that understands PE and VC

We are the go-to marketing specialists for PE and VC firms who want to implement

Schedule a call with us

How we can help you grow

Fractional Marketing Service

You get a fully functional fractional marketing team to lead all of your marketing efforts on a continuous basis.

Learn more (Learn more about fractional marketing service)

Marketing Strategy & Audit

Deep dive into your product, funnel, ICP, and market. Get actionable insights that move the needle.

Learn more (Learn more about marketing strategy & audit)

Sparring & Coaching

Empower your leaders or your team, while navigating challenges with the support of our experts.

Learn more (Learn more about Sparring & Coaching)

ABM & Thought Leadership

Build a long-term account-based marketing (ABM) engine fuelled by thought leadership content.

Learn more (Learn more about ABM & Leadership)

We maximize value when portfolio companies face...

Growth plateaus that threaten exit timelines

Marketing that burns cash without tangible value

Pressure to accelerate growth before exit

Gaps in commercial leadership

Post-acquisition integration challenges

The need to inject speed and momentum

Broken marketing operations and reporting

Scaling challenges with teams and processes

Strategic support across the investment lifecycle

Due diligence

Assess marketing maturity, growth potential, and integration opportunities for smarter investment decisions across your pipeline.

Portfolio GTM audits

Comprehensive audits of portfolio company marketing and GTM motions to identify opportunities and concrete improvements.

Post-acquisition growth

Establish, integrate, and accelerate marketing engines for portfolio companies post-merger to maximize combined value.

Scaling toward exit

Accelerate portfolio companies toward exit by turning marketing from cost center into revenue driver within your timeline.

Designed to deliver on investor-friendly timelines

We embed ourselves in portfolio companies to build marketing engines that help drive predictable growth – while making ourselves obsolete in 9-12 months.

Phase 1

Strategy and foundation

1-2 months

We conduct a comprehensive marketing audit, bringing strategic clarity to your ICP, positioning, and messaging, while implementing quick wins alongside a prioritized roadmap and opportunities for growth.

Phase 2

Growth engine deployment

6-7 months

We deliver positive momentum within the first 60 days, then implement and optimize growth levers that drive consistent revenue through continuous testing and refinement, ensuring maximum ROI and sustainable growth trajectories that support valuation goals.

Phase 3

Independence and exit readiness

2-3 months

We transfer all capabilities to the internal team through complete documentation and training, creating self-sufficient marketing operations with sustainable GTM engines that increase buyer confidence and support higher exit multiples.

Led by Proven CMOs with PE and VC-Backed Experience

Joliene Van Grieken

CMO

12+ years in B2B marketing & growth.
Led marketing & GTM at Deskbookers, Impraise, Bud.
One of the leading experts on building winning teams.

‍

Ferdinand Goetzen

Fractional CMO / CRO

12+ years in B2B marketing & growth
Led marketing & GTM at Recruitee, 3D Hubs, Homerun and Growth Tribe
Former founder and specialized in holistic commercial and growth strategies

Clement Dumont

Fractional CMO

12+ years in B2B marketing & growth
Led marketing & GTM at 3D Hubs HelloMaas, Geomiq
One of the leading experts on market expansion and complex industries

Backed by a team of top tactical experts. Learn more about us Explore our team

Why investors Choose Us

We turn marketing from a cost center into a revenue driver

We deliver concrete results within 9-12 months

We have a team of top experts who can start tomorrow

We specialize in complex industries

We deliver across strategy, tactics, and operations

We create alignment in complex stakeholder environments

We are a strategic partner that understands the PE business

We offer total flexibility. Cancel any-time. No long-term dependencies

Funded B2B companies that we’ve helped grow

Results

Proven results across deeply-complex industries

From deep-tech startups to enterprise Microsoft partners, we've helped companies across complex industries achieve breakthrough growth and market success.

Biotech

Leading Biotech company revolutionizing the engineering of proteins with machine learning.

Microsoft Partner driving digital transformation for enterprise clients

Marketplace and SaaS solution offering flexible wood manufacturing services.

qualified deals

2.8x

sales conversions