B2B Scale Ups

B2B scale ups companies come to us when…

Growth rates start slowing or plateauing

Boards pressure them to show fast results

An exit is on the horizon (in 18-24 months)

Marketing is a cost center, not a revenue driver

There's a gap in marketing leadership

Departments lack clear alignment

Processes and tools that can scale are lacking

They need to build a team that can deliver outcomes

We set you up to scale in three steps

Step 1

1-2 months

We set a solid foundation to build on

We perform a full marketing audit to establish a strong foundation, all while actively implementing quick wins to kickstart your journey to predictable growth.

Comprehensive marketing audit
ICP definition and buyer journeys
Market positioning & messaging
Growth lever identification

Step 2

6-7 months

We build and validate what works for you

We focus on delivering positive momentum within the first 60 days by identifying your most promising growth levers and starting to implement them.

ABM & enterprise sales enablement
Demand capture and lead generation
Content & thought leadership
Marketing automation & RevOps

Step 3

2-3 months

We build up your in-house capabilities

We make ourselves obsolete by setting you up to scale with optimizations, playbooks, handover, and coaching — everything you need to keep things running smoothly.

Team training and capability building
Process documentation and handover
Sustainable growth measurement
A clear marketing strategy for the future

Your dedicated team, ready for action

Joliene Van Grieken

CMO

12+ years in B2B marketing & growth.
Led marketing & GTM at Deskbookers, Impraise, Bud.
One of the leading experts on building winning teams.

James Eisner

Head of Growth

10+ years in B2B marketing
Led marketing at, Syd, Amalia and Bucket.
Growth strategist with proven record in ABM, demand gen and automation.

Adrian Stefirta

Content Lead

10+ years as writer & content strategist, including in technical industries
Has driven content for Teamly, Typeform, Reveall, Betroot and Zlipa
Accomplished writer with a background in linguistics

Daria Kalinina

Performance Lead

Spent last 8 years managing ad accounts for 50+ companies.
Highly proficient in data with PhD experience.
Combines strategy and technical expertise.

Learn more about us

We deliver what B2B scale ups can't get anywhere else…

Results that will make you and your board happy

The ability to adapt to tight timelines and exit schedules

Deep specialization in complex, highly-technical industries

Delivery across strategy, tactics, and operations

Maintaining alignment in complex stakeholder environments

An embedded expert team that can start tomorrow

Total flexibility, cancel anytime, no long-term dependencies

“The Growth Syndicate helped us sharpen our positioning, build a real pipeline with targeted marketing, and gave our team the tools to keep momentum going in-house. Their structured approach and focus on measurable results have put Rapid Circle in a much stronger position for long-term growth.”

Harold Punter

CEO, Rapid Circle

"We brought in The Growth Syndicate because of their proven track record in complex technical industries. Their work has been critical in building an inbound machine that has more than tripled the number of inbound opportunities for the sales team of one of our portfolio companies"

Lorenzo Franchini

Senior Partner at CDP Venture Capital

"We hired The Growth Syndicate to keep us on track for ambitious growth targets while looking for a new VP of Marketing. They got onboarded within days, guided the team, advanced key projects, and even unlocked new opportunities in partnerships and ABM. They also helped craft a strong 2025 strategy. If you need expert growth leadership, the TGS team delivers."

Luc Brandts

CEO at Software Improvement Group

Questions PE-backed companies often ask us

What are your criteria for working with PE-backed companies?

We work with PE-backed companies that have strong product-market fit and at least €1m ARR. We're ideal for companies hitting growth plateaus, preparing for exit, integrating acquisitions, or needing to demonstrate predictable revenue growth. You must be ready to move fast and implement changes rapidly.

Can you handle complex industries and technical audiences?

We thrive in complex B2B industries that others avoid. Whether you’re in IT services, manufacturing, construction, AI, enterprise software, biotech, we understand how to market to technical decision-makers and navigate long, complex sales cycles. We’ve never shied away from technical complexity.

How do you work with our existing marketing team?

We start by assessing your current team and their capabilities, then make recommendations on the best path forward. We typically embed alongside your team and build their capabilities while we execute. When the right people are in place, we make them more effective and train them to run growth engines independently. When changes are needed, we help you make the right hiring decisions.

How do you report progress to our board?

We provide clear, revenue-focused reporting that shows marketing's direct impact on growth targets. We can present directly to your board or provide materials for your presentations.

How quickly can you impact our growth?

We typically deliver positive momentum within 60 days and measurable marketing impact within 6 months. For companies with longer sales cycles, we focus on leading indicators like qualified pipeline, engagement metrics, and conversion improvements. Our goal is to help you exceed your next board meeting's growth targets.

We help B2B tech scale ups turn marketing from a cost center into a revenue driver

How we can help you grow

Fractional Marketing Service

Marketing & Growth Audit

Sparring & Coaching

ABM & Thought Leadership