Drive revenue with Account Based Marketing and Thought Leadership

Our unique approach to Account Based Marketing and Thought Leadership improves the performance of your sales and outbound efforts by systematically ensuring you are top of mind among ideal prospects

For B2B companies that want to focus all their efforts on acquiring their ideal customers.

Our expert ABM trio helps you implement the thought leadership, the touchpoints, and the account-based targeting needed to amplify your brand amongst your ideal prospects and tangibly increase pipeline and sales conversions.
Build the right strategic and operational foundations for ABM
Increase your authority through thought leadership
Ensure you are always top-of-mind with your ideal prospects
Engage decision makers with a consistent set of valuable touchpoints
Fully aligned to your sales and outbound efforts
Improve sales efficiency by up to 4x

ABM + Thought Leadership: Why and how it works

We've developed a proprietary approach to influencing revenue through a combination of account-based targeting and thought leadership.

Drive revenue through ABM and thought leadership

Our team makes a list of your ideal accounts and then creates a series of promoted thought leadership content and assets to prime decision makers, fully aligned with outbound sales.
Phase 1

ABM Strategic Foundations

4-6 weeks
We establish the strategic foundations needed for effective ABM targeting and execution.
Led by Expert ABM Trio
Includes:
Strategic kickoff
ICP & positioning workshop
Prioritised ICP Canvas + Segmentation
Brand messaging and value proposition workshop
Brand messaging playbook + copy samples
Ad account setup
LinkedIn account optimization
phase 2

ABM
Implementation

Monthly
We run targeted ABM and thought leadership campaigns to engage your ideal accounts.
Led by Expert ABM Trio
Includes:
Campaign set up, audience creation, management and optimization
Monthly thought leadership (4 LinkedIn posts, tailored process, custom GPT)
Additional ad collateral (4 pieces per month or 4 additional LinkedIn posts)
Automated outbound (optional - allows you to connect and reach out at scale)
Sales enablement
Regular reporting
Additional cost:
Additional content and touchpoints (more LinkedIn posts, webinars, etc)
Ad spend (not included)
Specialized tooling (not included)
phase 3

Scale Campaigns & Handover

1 month
We do a comprehensive handover and set you up so you can scale without us.
Led by Expert ABM Trio
Includes:
Optimization and scaling of campaigns
Comprehensive handover documentation
Internal playbook creation
Team training and knowledge transfer
Hiring Support

Your dedicated team, ready for action

James Eisner

Head of Growth
  • 10+ years in B2B marketing
  • Led marketing at, Syd, Amalia and Bucket.
  • Growth strategist with proven record in ABM, demand gen and automation.

Adrian Stefirta

Content Lead
  • 10+ years as writer & content strategist, including in technical industries
  • Has driven content for Teamly, Typeform, Reveall, Betroot and Zlipa
  • Accomplished writer with a background in linguistics

Daria Kalinina

Performance Lead
  • Spent last 8 years managing ad accounts for 50+ companies.
  • Highly proficient in data with PhD experience.
  • Combines strategy and technical expertise.

"Being in a niche market, we spent a while looking for a really scalable approach to attracting new customers. The Growth Syndicate helped us implement a strategy that has more than doubled our sales efficiency and drives 40+ qualified meetings per month."

Oscar Peppitt
Co-Founder and CEO at Cradle

“We brought in The Growth Syndicate because of their proven track record in the manufacturing industry. Their work has been critical in building an inbound machine that has more than tripled the number of inbound opportunities for our sales team.”

Lorenzo Franchini
Chairman of Madeinadd

"The Growth Syndicate understood that we needed marketing systems that would speak to our scientific enterprise customers with the precision and rigour they expect. They built frameworks that were systematic, measurable, and scalable—exactly what we needed during our Series B expansion phase."

Jelle Prins
Co-Founder at Cradle

Frequently Asked Questions

What does the timeline look like?
The overall timeline for the ABM and thought leadership service  is 6 to 9 months, depending on the size of your team, the complexity of your market and the speed of feedback rounds. 
Is media/advertising spend included? How much should we budget?
The ABM and thought leadership service includes strategic ABM foundations (ICP, segmentation, positioning and messaging), the ABM and thought leadership strategy, ad account setups, LinkedIn profile optimization and the implementation, execution, testing and scaling of your ABM and thought leadership campaigns.

4-8 ad collaterals or thought leadership posts per month are included. Automated outbound

The cost of ad spend (expect €1,000 - €2,000 per month to start) and tooling is not included.

Additional content and execution is available for an additional cost. 
Can you work with our in-house team?

Yes, we work with your in-house team and any other external service providers you work with. As part of the process, we assess your team & resources, support where needed, and can fill any gaps to avoid execution bottlenecks.

We can also coach, collaborate, build AI agents or help you hire, as needed.

How do you work and communicate with our team?

We fully embed ourselves in your organization—using your project management and communication tools—and operate like an in-house team for maximum alignment, speed, and efficiency.

Ready for your marketing to drive actual revenue?

Book a strategy session to discuss how we can build your growth engine.
Let's grow your business