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Drive revenue with Account Based Marketing and Thought Leadership
Our unique approach to Account Based Marketing and Thought Leadership improves the performance of your sales and outbound efforts by systematically ensuring you are top of mind among ideal prospects
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For B2B companies that want to focus all their efforts on acquiring their ideal customers.
Our expert ABM trio helps you implement the thought leadership, the touchpoints, and the account-based targeting needed to amplify your brand amongst your ideal prospects and tangibly increase pipeline and sales conversions.
Build the right strategic and operational foundations for ABM
Increase your authority through thought leadership
Ensure you are always top-of-mind with your ideal prospects
Engage decision makers with a consistent set of valuable touchpoints
Fully aligned to your sales and outbound efforts
Improve sales efficiency by up to 4x
ABM + Thought Leadership: Why and how it works
We've developed a proprietary approach to influencing revenue through a combination of account-based targeting and thought leadership.
See ABM + Thought Leadership in Action
Watch how we've helped B2B tech companies in completely different industries drive revenue through ABM and Thought Leadership.
Drive revenue through ABM and thought leadership
Our team makes a list of your ideal accounts and then creates a series of promoted thought leadership content and assets to prime decision makers, fully aligned with outbound sales.
Phase 1
ABM Strategic Foundations
4-6 weeks
We establish the strategic foundations needed for effective ABM targeting and execution.
Led by Expert ABM Trio
Includes:
Strategic kickoff
ICP & positioning workshop
Prioritised ICP Canvas + Segmentation
Brand messaging and value proposition workshop
Brand messaging playbook + copy samples
Ad account setup
LinkedIn account optimization
phase 2
ABM
Implementation
Monthly
We run targeted ABM and thought leadership campaigns to engage your ideal accounts.
Led by Expert ABM Trio
Includes:
Campaign set up, audience creation, management and optimization
Monthly thought leadership (8 LinkedIn posts, tailored process, custom GPT)
1 lead magnet per month (webinar, white paper)
Automated outbound (optional - allows you to connect and reach out at scale)
Sales enablement
Regular reporting
Additional cost:
Additional content and touchpoints (more LinkedIn posts, webinars, etc)
Ad spend (not included)
Specialized tooling (not included)
phase 3
Scale Campaigns & Handover
1 month
We do a comprehensive handover and set you up so you can scale without us.
Led by Expert ABM Trio
Includes:
Optimization and scaling of campaigns
Comprehensive handover documentation
Internal playbook creation
Team training and knowledge transfer
Hiring Support
Your dedicated team, ready for action
James Eisner
Head of Growth
- 10+ years in B2B marketing
- Led marketing at, Syd, Amalia and Bucket.
- Growth strategist with proven record in ABM, demand gen and automation.
Adrian Stefirta
Content Lead
- 10+ years as writer & content strategist, including in technical industries
- Has driven content for Reveall, Betroot and Zlipa
- Accomplished writer with a background in linguistics
Daria Kalinina
Performance Lead
- Spent last 8 years managing ad accounts for 50+ companies.
- Highly proficient in data with PhD experience.
- Combines strategy and technical expertise.
Results
Proven results across deeply-complex industries
From deep-tech startups to enterprise Microsoft partners, we've helped companies across complex industries achieve breakthrough growth and market success.
Enterprise Software
The European iPaaS built for mission-critical automation.
300+
accounts engaged across target markets
€75k MRR
pipeline generated in Sweden alone
HR Tech
Connecting commercial talent with fast growing SaaS companies
€1.5 million
pipeline generated from inbound channels
206%
overall ROI on paid spend
Biotech
Leading Biotech company revolutionizing the engineering of proteins with machine learning.
10,000
engagements
60+
sales interactions
IT services
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Microsoft Partner driving digital transformation for enterprise clients
10+
enterprise ABM deals
12,000+
YouTube show views
Manufacturing
Marketplace and SaaS solution offering flexible wood manufacturing services.
4x
qualified deals
2.8x
sales conversions
Manufacturing
Government-backed Italian manufacturing platform, specializing in 3D printing services.
>300%
revenue growth
65%
decrease in CPL
Explore all results
"Being in a niche market, we spent a while looking for a really scalable approach to attracting new customers. The Growth Syndicate helped us implement a strategy that has more than doubled our sales efficiency and drives 40+ qualified meetings per month."
Oscar Peppitt
Co-Founder and CEO at Cutr
“We brought in The Growth Syndicate because of their proven track record in the manufacturing industry. Their work has been critical in building an inbound machine that has more than tripled the number of inbound opportunities for our sales team.”
Lorenzo Franchini
Chairman of Madeinadd
"The Growth Syndicate understood that we needed marketing systems that would speak to our scientific enterprise customers with the precision and rigour they expect. They built frameworks that were systematic, measurable, and scalable—exactly what we needed during our Series B expansion phase."
Jelle Prins
Co-Founder at Cradle
Frequently Asked Questions
Who's my point of contact?
What does the timeline look like?
Is media/advertising spend included? How much should we budget?
Can you work with our in-house team?
How do you work and communicate with our team?
Ready for your marketing to drive actual revenue?
Book a strategy session to discuss how we can build your growth engine.
Let's grow your business