Strategic B2B Marketing Agency

Go-to-market strategy that gets implemented

Get the strategic depth of a full marketing department with the flexibility to scale up or down as you need. One dedicated team, led by an experienced Head of Growth— no long-term lock-in, no wasted budget.

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Our Approach

How we help with your GTM Strategy

ICP & Segmentation

Know exactly who your best customers are. We define your ideal customer profile and segmentation so every marketing and sales effort is laser-focused on the accounts that matter.

Actionable, not theoretical

Strategy is only valuable if it gets implemented. We deliver clear, simple plans with OKRs, priorities, and resource allocation — not decks that never leave the boardroom.

Full buyer journey alignment

We map the entire buyer journey and tailor your marketing, sales, and CS activities to each stage — so nothing falls through the cracks from first touch to closed deal.

Cross-team alignment

Marketing, sales, product, and CS all rowing in the same direction. We coordinate teams, budgets, and resources around a shared strategy with clear decision-making frameworks.

OUR GTM STRATEGY CAPABILITIES

Every piece of the GTM puzzle

From ICP definition to channel strategy to team alignment — we cover every element of bringing your product to market.

ICP & Segmentation

Define and validate your ideal customer profile and target segments

Positioning & Narrative

Strategic narrative, positioning, and messaging that cuts through the noise

Channel Strategy

Identify the right channels to reach your audience effectively

GTM Motion

Product-led, sales-led, or hybrid— the right go-to-market motion for your business

OKRs & Goal Setting

Clear objectives and key results that align every team

Budget & Resource Planning

Allocate budget and resources to maximize 
impact

Buyer Journey Mapping

Understand and optimize every touchpoint in the buying process

Competitive Analysis

Know your market, your alternatives, and how to differentiate

Meet The Experts

Your GTM strategy experts

Every engagement gets a dedicated, senior team — hand-picked for your industry, stage, and goals.

The Growth Syndicate Team
Adriaan van Fulpen
Head of Strategy
The Growth Syndicate Team
James Eisner
Head of Growth
The Growth Syndicate Team
Ysabel Camus
Head of Growth
The Growth Syndicate Team
Daria Kalinina
Head of Performance
Our track record

Results that speak for themselves

Real companies. Real metrics. Here's what happens when expertise meets execution.

Biotech
Leading Biotech company revolutionizing the engineering of proteins with machine learning.
10,000
engagements
60+
sales interactions
Enterprise Software
The European iPaaS built for mission-critical automation.
300+
target accounts engaged
€75k MRR
pipeline generated in Sweden alone
What they say?

We like to let our customers do the talking.

Our Services

Our services tailored to your needs

Whether you need strategic guidance or expert fire power,
our experts can support your growth in a number of ways.

Full Marketing Service

No more guessing. We dig into your market, funnel, and competitors. You get a clear plan tied to pipeline — not a 60-slide deck that collects dust.

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Fractional Marketing Lead

A seasoned CMO or Head of Growth who leads your marketing. Someone who can spar at board level and still roll up their sleeves.

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Strategic Performance

Strategy-led performance marketing. We align paid media execution with business goals to maximize ROI across Google, Meta, LinkedIn, and more.

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GTM Strategy & Audit

Your complete marketing department, without the overhead. Strategy, execution, reporting — all handled by senior specialists who actually ship.

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Ready to build a GTM strategy that works?

Let's create an actionable plan that aligns your team and drives real growth.

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What does a GTM strategy engagement look like?
How is this different from a strategy deck?
Do you help with implementation too?
How do you handle product-led vs. sales-led motions?
How do you differ from other B2B marketing agencies?
How does your pricing work?