Fractional Marketing Lead

Senior marketing leadership without the full-time cost

Whether you're just getting started with marketing or need strategic guidance for an existing team, our fractional leads bring the experience and leadership to make it work — without the overhead of a full-time hire.

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Trusted by ambitious B2B companies
IS THIS FOR YOU?

This is for you if...

You're getting started with marketing and need someone senior to figure things out

You have a marketing team but lack strategic direction and leadership

You need a seasoned marketing leader without the full-time executive cost

You want to build a marketing function from scratch with expert guidance

You need someone to align marketing with sales and business goals

You want an experienced sparring partner for your existing marketing team

yOUR Marketing leader

Experienced leaders, ready to step in

Our fractional marketing leads have built and scaled marketing functions across dozens of B2B companies. You'll be matched with the right leader for your stage and industry.

The Growth Syndicate Team
Ysabel Camus
Head of Growth
The Growth Syndicate Team
James Eisner
Head of Growth
The Growth Syndicate Team
Adriaan van Fulpen
Head of Growth
The Growth Syndicate Team
Brad Schlachter
CMO / Head of Growth
Our Expertise

Every channel. Every discipline.
Zero bias.

We cover the full spectrum — so we honestly prioritize what works.
No upsell. No agenda.

Your journey

Up and running within
just a couple of weeks

We won't bore you with fancy made-up frameworks. Get a clear idea of what your first 3 months could look like.

Kick off
Day 0

Introductions, access setup, align on goals, define KPIs, and set the rhythm for collaboration.

Onboarding
KPI ALIGNMENT
The Growth Syndicate TeamThe Growth Syndicate Team
Strategic Deep Dives
Week 1

Intensive sessions to understand your business, market, product, competitive landscape, and current marketing performance.

Business review
Market analysis
Performance audit
The Growth Syndicate Team
Strategy & workshops
Weeks 2 - 3

ICP & segmentation workshop, messaging & positioning sessions, brand voice framework, channel strategy.

ICP workshop
messaging session
channel plan
The Growth Syndicate TeamThe Growth Syndicate Team
Quick Wins
Weeks 3 - 4

Identify and execute high-impact quick wins to build momentum and demonstrate early results.

Quick Wins
Early Results
Momentum Building
The Growth Syndicate Team
Process & Team Management
Week 4+

Optimize team workflows, meeting cadences, and marketing operations for maximum efficiency.

Workflow Optimization
Operations
The Growth Syndicate Team
Strategy Sparring
Week 5+

Ongoing strategic sparring partner for the leadership team — challenge assumptions and validate direction.

Leadership alignment
Direction setting
The Growth Syndicate Team
Marketing-Sales Alignment
Week 5+

Bridge the gap between marketing and sales — shared definitions, handoff processes, and joint pipeline reviews.

Sales alignment
Lead handoff
Direction Setting
The Growth Syndicate TeamThe Growth Syndicate Team
Board Meeting Prep
Week 5+

Prepare marketing updates, KPI reports, and strategic narratives for board-level presentations.

Strategic Narative
The Growth Syndicate Team
Product Marketing
Week 5+

Product launches, feature updates, in-app marketing, and customer-facing release communications.

Launch Plans
Product updates
In-app marketing
The Growth Syndicate TeamPortrait of Daniela Gutu with a purple background
Pricing & Packaging
Week 5+

New content clusters, on-site optimizations, link building, and AI-search optimization at scale.

Content CLusters
Link Building
GEO
Technical SEO
The Growth Syndicate Team
Expand to DACH Market
Week 5+

Localize campaigns, content, and landing pages for the German-speaking market — DACH-specific strategy.

Localization
DACH campaigns
Market Entry
The Growth Syndicate TeamThe Growth Syndicate Team
GTM Hiring Support
Week 5+

Help define roles, write JDs, interview candidates, and build the right in-house marketing team.

hiring strategy
JD Creation
Interview support
The Growth Syndicate Team
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And much more...

Your roadmap evolves as we learn what works. New initiatives, experiments, and optimizations — always in the pipeline.

new experiments
scaling wins
Our track record

Numbers don't lie. Neither do we.

Real companies. Real metrics. No cherry-picked stats. Here's what happens when you stop paying for activity and start investing in outcomes.

Why Us?

How we're different?

Led by an experienced Head of Growth

Not a generic project manager — a senior strategist who understands your market, your funnel, and your board-level goals.

Transparent pay-as-you-go pricing

Pay by the hour with a minimum monthly spend. No retainers, no surprises. You always know exactly what you're paying for.

No juniors. Ever.

Every specialist on your team has done this 
before — and is constantly sharpening their skills 
on some of the best companies out there.

Fully flexible. Cancel anytime.

30 days' notice, no lock-in. Scale up when you need firepower, scale down when you don't.

Zero hiring risk

Get the benefit of a full-time team without the costs, time, and risks of hiring and firing. We handle the talent — you get the results.

Practical AI built in

We've developed highly practical AI processes that 
let us deliver faster — while still guaranteeing quality, safety, and human taste.

Ready for senior
marketing leadership?

Get an experienced marketing leader, starting at €2,500 per month.

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What does a Fractional Marketing Lead actually do?
How is this different from hiring a full-time marketing lead?
How much time does the fractional lead spend on my business?
Can they manage my existing marketing team?
How quickly can you get started?