B2B Pricing & Packaging Agency

Pricing that maximizes revenue, packaging that sells

Pricing isn't just a number — it's a growth lever. We help B2B companies design pricing models and packaging structures that align with how customers buy, increase willingness to pay, and reduce friction in the sales process.

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Our Approach

How we help you with pricing & packaging

Pricing strategy, not guesswork

We analyse your market, competitors, and existing customer data to build pricing that's grounded in evidence — not gut feel. What should you charge, and why?

Packaging that drives expansion

Feature discrimination, usage limits, modularization, tiered plans — we design packaging that serves different customer segments and creates natural upsell paths.

PLG and sales-led alignment

Whether you're product-led using freemium and reverse trials, or sales-led with enterprise contracts, we align your pricing model to your go-to-market motion.

Testing and transition

Lean pricing changes or full overhauls. Grandfathering strategies, communication plans, and A/B testing — we help you change pricing without losing customers.

Our pricing & packaging capabilities

Every dimension of pricing & packaging

From market analysis to trial design to transition planning — we cover every aspect of pricing and packaging strategy.

Pricing Analysis

Competitor benchmarking, willingness-to-pay research, and customer data analysis

Packaging Design

Tier structures, feature discrimination, and modular offerings

Freemium & Trials

Free trials, reverse trials, and freemium model design

Price Testing

Lean experiments to validate pricing changes before full rollout

Transition Planning

Grandfathering, communication, and migration strategies

Enterprise Pricing

Custom pricing for sales-led, high-value deals

Meet The Experts

Your pricing & packaging experts

Senior strategists who've helped dozens of B2B companies optimize their pricing models and packaging structures.

The Growth Syndicate Team
Clément Dumont
Head of Growth
The Growth Syndicate Team
Adriaan van Fulpen
Head of Strategy
The Growth Syndicate Team
Ferdinand Goetzen
Head of Growth
Our track record

Results that speak for themselves

Real companies. Real metrics. Here's what happens when expertise meets execution.

Enterprise Software
The European iPaaS built for mission-critical automation.
300+
targeted accounts engaged
€75k MRR
pipeline generated in Sweden alone
Manufacturing
Marketplace and SaaS solution offering flexible wood manufacturing services.
4x
qualified deals
2.8x
sales conversions
What they say?

We like to let our customers do the talking.

The Growth Syndicate doubled our sales efficiency and drives 40+ qualified meetings per month.

"Being in a niche market, we spent a while looking for a really scalable approach to attracting new customers. The Growth Syndicate helped us implement a strategy that has more than doubled our sales efficiency and drives 40+ qualified meetings per month."

Oscar Peppitt
Co-Founder and CEO at Cutr
Our Services

Our services tailored to your needs

Whether you need strategic guidance or expert fire power,
our experts can support your growth in a number of ways.

Full Marketing Service

No more guessing. We dig into your market, funnel, and competitors. You get a clear plan tied to pipeline — not a 60-slide deck that collects dust.

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Fractional Marketing Lead

A seasoned CMO or Head of Growth who leads your marketing. Someone who can spar at board level and still roll up their sleeves.

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Strategic Performance

Strategy-led performance marketing. We align paid media execution with business goals to maximize ROI across Google, Meta, LinkedIn, and more.

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GTM Strategy & Audit

Your complete marketing department, without the overhead. Strategy, execution, reporting — all handled by senior specialists who actually ship.

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Ready to unlock revenue with pricing?

Let's build pricing and packaging that turns your product into a revenue engine.

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What's the difference between pricing and packaging?
How do you approach freemium and free trials?
Can you help with pricing changes for existing customers?
How do you validate pricing decisions?
How do you differ from other B2B marketing agencies?
How does your pricing work?