Knowledge Base

In an era where B2B SaaS companies often allocate six-figure budgets to paid advertising while treating SEO as a cost-free afterthought, industry veteran Jake Stainer challenges the status quo. "People have this conception that paid is paid and SEO is free," notes Stainer, former Head of Growth at Typeform and co-founder of Scale. "Google Ads gets $100k per month while SEO gets $100 per month. That mindset needs to change."

Marina's approach to LinkedIn success stems from a deep understanding that meaningful engagement trumps algorithmic manipulation. Her strategy emphasizes the power of genuine interaction over superficial metrics.

Victoria Sweeney's path to becoming Head of Marketing and Operations at Hotel Champ began with what she calls a "fortunate failure."

In this episode, we speak to Adrie Smith, Senior Content and Brand Manager at Trengo, an omnichannel communication platform, and former Head of Content at brands like Recruitee and Re:Coded

What's it like teaching over 16,000 people within 900 companies globally?

The evolution toward PLG often begins with a fundamental realization about modern buying behaviors.