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Choosing a B2B content marketing agency in the Netherlands comes down to a question the website copy rarely answers: will this team produce content that moves pipeline, or content that fills a calendar? This guide ranks nine Netherlands-based B2B digital marketing agencies by what they deliver, with verified results, honest limitations, and certifications that hold up when you check them. The agencies range from a 25-year-old inbound specialist founded in 1998 to a senior-only growth team built in 2024. Some are pure content specialists; others are full-service digital marketing agencies where content sits beside paid media and web design.
At a glance
How we selected these agencies
This list runs on evidence a buyer can check, not on self-description. Four criteria did most of the filtering.
Verified results over claims. Every digital marketing agency here had to show client work, verifiable through case studies, partner directories, and awards, or framed as agency-reported figures. Digital marketing agencies write well about themselves, so the distinction is flagged, not smoothed over. A named client with a real number beats a slogan.
Specialization depth. Genuine B2B focus carried weight. Far fewer Dutch shops build a content marketing strategy around long sales cycles and multi-stakeholder deals, and the ones grounding content in market research and data analysis ranked higher.
Checkable certifications and marketing expertise. Industry awards like the Dutch Search Awards and Emerce100, plus certifications such as ISO 9001 and 27001, were verified against the issuing source. The seniority of the marketing specialists doing the work matters as much as the badge, and a claimed credential missing from the issuer's records is worth little.
Honest fit for the B2B buyer. Relevance to a company with €1M or more in revenue mattered more than office address. The "Where it stops" line lets a marketing team rule an agency out quickly, more useful than praise, and a clear marketing strategy plus a record of successful campaigns counted more than a data-driven marketing slogan.
A note on location: most of these agencies sit outside the capital, so whether you hire a marketing agency in Amsterdam or a team in Eindhoven matters less than fit. The strongest work spreads across Rotterdam, Eindhoven, Breda, and the wider Randstad.
What's changed in Dutch B2B content marketing
Three shifts have reshaped how B2B companies buy content services, and they explain why the agencies winning work in 2026 differ from those that won it five years ago.
Search is fragmenting across AI answers. Buyers still use Google, but more research now happens inside AI Overviews, ChatGPT, and Perplexity, which summarize sources rather than send clicks. That changes the job from ranking a page to becoming the source an answer engine cites, so the agencies worth hiring treat technical SEO and citation visibility as one system. Selling content as pure search engine optimization solves last decade's problem; online visibility now means being named in an answer, not only holding a place on a search engine results page.
Thought leadership stopped being optional. According to the Content Marketing Institute's B2B Content and Marketing Trends: Insights for 2026, a survey of more than 1,000 B2B marketers, 96% say their organization creates thought leadership content and 95% report using AI-powered applications. When nearly everyone publishes opinion-led work, volume no longer differentiates; original research, named author expertise, and a clear point of view do. Executive and founder content has become a core part of content marketing and content creation rather than a side project, and it sits inside performance marketing plans, not beside them.
Dutch B2B sells in two languages. Much of the Dutch economy exports, so most agencies here work in English for international demand and in Dutch for the home market. The better ones staff native copywriters in both, because a translated post and a piece written for a target audience in its own language perform very differently.
Digital takes the clear majority of Dutch advertising budgets (IAB Netherlands' annual ad-spend research), and online marketing channels are where B2B buyers self-educate before they contact sales. The result is steady demand for teams that connect content to measurable growth and digital growth, not just publishing cadence. Pure social media marketing, online advertising, or digital PR rarely carries a considered B2B purchase alone, which is why integrated campaigns and sustainable growth have replaced channel-by-channel tactics. Whether you hire a marketing agency in Amsterdam or a regional digital marketing agency, those channels now belong in one connected plan measured for digital growth, not separate line items.
1. The Growth Syndicate: best for content wired into demand and pipeline
Founded: March 2024 · HQ: Amsterdam, Netherlands · Team: ~15 employees (senior-only) · Website: thegrowthsyndicate.com
Most content engagements fail at the strategy layer, not the writing layer. The Growth Syndicate (TGS) was built to fix that order: positioning, demand strategy, and pipeline goals come first, and content is produced against them rather than against a topic calendar.
What they do. TGS runs a connected marketing function across six service lines: Demand Generation, ABM, Content and Thought Leadership, SEO and AI-Optimized Search, Strategic Performance, and RevOps. Content is the asset layer beneath all of them, so a piece of thought leadership feeds an ABM sequence, a paid media campaign, and an organic search play at once. The team staffs only senior operators, never juniors, which keeps strategy and execution with the same people.
Verifiable results. For Frends, an integration platform, TGS generated 75K MRR in new pipeline, lifted MQL-to-SQL from 14% to 30%, and sourced 24 ABM opportunities. For Rapid Circle, a Microsoft cloud partner, an ABM and thought leadership program reached 15,000+ target profiles and 1,100+ engagements in a quarter. For Cradle, a biotech AI company, an ABM and content program drove 10,000+ engagements and 60+ direct sales interactions. These are measurable results that justify the spend.
Ideal fit. B2B companies between roughly €1M and €100M in revenue with a strategy gap before a channel gap. If your content is busy but your pipeline is flat, TGS is built for that diagnosis, and it suits teams that want a senior digital marketing agency to own GTM strategy and produce the content.
Where it stops. TGS is not a fit for B2C brands, DTC e-commerce, or consumer mobile apps, and it does not chase high-volume, low-consideration output. Companies wanting cheap articles by the dozen will find the senior-only model more than they need.
Pricing. Transparent hourly rates with a monthly minimum, billed pay-as-you-go, with 30 days' notice to cancel. TGS stays platform-agnostic across your CRM and tooling.
2. Webs: best for inbound-led B2B content at scale
Founded: 1998 · HQ: Eindhoven and Amsterdam, Netherlands · Team: ~40 employees · Website: webs.nl
Webs helped pioneer inbound in the Netherlands, and for inbound-led B2B content that track record does much of the work. Founded in Eindhoven in 1998, it rebuilt around a full-funnel inbound model and has refined it since.
What they do. The core offer is a full inbound marketing program built on the client's CRM: content creation, lead nurturing, marketing automation, and sales enablement, organized as a multi-phase commercial program. Webs focuses on high-tech, manufacturing, and IT companies, where long buying cycles reward a tightly integrated setup. As a digital marketing agency, its strength is connecting content to the commercial process end to end, not web design or website development for its own sake.
Verifiable results. Webs hosts The Digital Future of B2B, an annual conference for B2B marketing and sales leaders that it has run for years, a marker of its standing in Dutch B2B. With more than 25 years in the market and a team of over 40 specialists, it works for high-tech, manufacturing, and business-services clients, always toward measurable pipeline, not activity. Buyers can check the event, its tenure, and its client sectors directly.
Ideal fit. B2B companies that want inbound content built by a digital marketing agency with deep experience in long, technical sales cycles. Manufacturers and software firms with a sales-led motion that needs better marketing-sourced pipeline are the sweet spot.
Where it stops. Webs is built around inbound and CRM-driven marketing, so its strength is the commercial-process side rather than brand-led creative or paid media at scale. A brand identity overhaul or a paid social engine is not why you hire it, and pure top-of-funnel advertising sits outside its core.
Pricing. Project and retainer engagements; not publicly listed.
3. Dapper: best for B2B SaaS demand and content engines
Founded: 2019 · HQ: Rotterdam, Netherlands (with a Lisbon studio) · Team: ~40 employees · Website: dapper.agency
Few Dutch agencies have committed to a content philosophy as openly as Dapper. Its "Niche Famous" framework argues that the goal of B2B content is to become the default name in a specific niche, and it runs that play for SaaS scale-ups across Europe.
What they do. Dapper combines demand generation, content, and paid media into a Demand Team model. The content side is production-heavy for a Dutch shop, with an in-house video studio, podcasts, and executive video built to turn company experts into recognized voices. As a creative agency at heart, it pairs editorial with strong visual work. The ideal client is a B2B SaaS company at the growth stage, usually Series A or beyond, with 20 to 200 employees and an appetite for opinionated content.
Verifiable results. Dapper reports helping more than 100 companies build executive visibility in their niche. Client work includes content and demand programs for SaaS firms such as StoryTeq and Online Payment Platform, with the agency citing pipeline growth and, on one campaign, click-through rates above 11% from sustained output. These are agency-reported outcomes, so treat the figures as Dapper's own framing.
Ideal fit. Funded B2B SaaS scale-ups that want a content and demand generation engine with real video and creative production behind it, and that are ready to put their own people on camera. If "niche famous" sounds like the position you want, this is the agency built around the idea.
Where it stops. The Lisbon studio means delivery is not purely Dutch, and the SaaS scale-up focus makes this digital marketing agency a weaker fit for traditional industrial firms, regulated enterprises, or pre-revenue startups. Companies wanting understated content may find the model louder than their culture.
Pricing. Custom Demand Team pricing based on the experts and pace you need; no fixed public rate.
4. Fingerspitz: best for award-winning multi-channel B2B
Founded: 2010 · HQ: Breda and Eindhoven, Netherlands · Team: ~45 employees · Website: fingerspitz.nl
Fingerspitz has been named one of the best agencies in the Netherlands repeatedly, and its B2B practice has a depth pure content shops cannot match. This is a data-driven digital marketing agency where content is one strong discipline among several.
What they do. The agency covers strategy, SEO, content, automation, conversion optimization, and paid media, with a dedicated B2B and demand generation practice on top. For B2B clients that means content backed by serious technical SEO, link building, and CRO, so a program is measured against rankings, conversions, and pipeline rather than traffic. Its data-driven marketing method gives content a measurable spine, and the SEO services run from audits through link building to Google Ads and broader online marketing. Web design and conversion work round out the funnel, making it a rare digital marketing agency strong across organic and paid.
Verifiable results. Fingerspitz has been named a top agency in the Netherlands repeatedly and ranked first in its Emerce100 category, alongside multiple Dutch Search Awards including Best Large Agency in 2024 and international wins for content and performance work. Awards of this kind are independently verifiable through the issuing bodies, a more reliable signal than self-reported metrics.
Ideal fit. B2B companies that want one agency to run content, SEO, and paid media as an integrated program, with the reporting to prove what worked. Mid-market firms that have outgrown a single-channel agency and want measurable growth across the funnel are well served here.
Where it stops. Fingerspitz is a broad performance and digital marketing agency, so a buyer wanting a boutique agency with one point of contact may find it larger than needed. Its roots include e-commerce and B2C work, so it is less narrowly B2B than a dedicated shop, and deep niche-industry storytelling is not its headline strength.
Pricing. Retainer and project-based; not publicly listed.
5. Bureau Bright: best for manufacturing and professional services inbound
Founded: 2008 · HQ: Veenendaal, Netherlands · Team: ~15 employees · Website: bureaubright.nl
Bureau Bright has done one thing for over a decade: B2B inbound marketing for manufacturers and professional services firms. That focus shows in how it structures content marketing for technical, considered purchases.
What they do. The agency builds inbound strategy and execution, with content at the core. Its target personas are B2B manufacturers, professional services providers, and international companies with decentralized marketing and sales teams. Content is designed to guide complex purchasing journeys, with gated assets, nurturing, landing pages, and clear reporting on cost per lead, mapping each asset to a stage of the customer journey.
Verifiable results. Bureau Bright reports keeping around 95% of its clients on retainer, an unusually high figure for a content and inbound agency. Retention at that level is a meaningful proxy for results, since B2B clients rarely keep paying for content that does not perform. Founder Wouter Gijsbertsen pivoted the firm into inbound in 2013, and that solution-selling background still shapes the work.
Ideal fit. Mid-sized B2B manufacturers and professional services firms that want a long-term inbound partner and value consistency over flash. International firms with distributed teams needing a central content engine fit well.
Where it stops. Bureau Bright is a focused inbound specialist, so it is not the place for large-scale paid media, brand campaigns, or high-end creative production. The team is smaller than the full-service digital marketing agencies here, and its work targets the Dutch and European mid-market rather than enterprise.
Pricing. Retainer-led; not publicly listed.
6. Comaxx: best for regional mid-market full service
Founded: 2010 · HQ: Eindhoven, Netherlands · Team: ~35 employees · Website: comaxx.nl
Comaxx is a full-service digital agency rooted in the Brabant region, with a strong inbound philosophy and a practical, mid-market orientation. It pairs content with the channels most growing B2B firms need.
What they do. The service mix spans SEO, SEA, content, conversion optimization, recruitment marketing, and web development, tied together by structured inbound programs. For B2B clients, content runs as part of an inbound program, with search engine optimization and lead nurturing alongside it, plus Google Ads when demand needs a push. Its SEO services cover web design and link building, with website development, online advertising, social media marketing, and online marketing kept tied to pipeline. Comaxx serves healthcare, tech and manufacturing, government, and business services.
Verifiable results. Comaxx works on a data-driven inbound method, with named clients including the hospital Máxima MC, and its profile emphasizes long-term programs across Brabant and nationwide. Hard client metrics are less public than for some agencies here, so the strongest signals are its sector breadth, named clients, and inbound focus.
Ideal fit. Regional and national mid-market B2B companies that want one digital marketing agency for content, SEO, and the supporting work, with inbound at the center. Firms in healthcare, manufacturing, or the public sector that value a full-service relationship will find the breadth useful.
Where it stops. As a generalist, Comaxx is less of a pure content specialist than a Voxx or a Dapper, and it is more Dutch-market focused than international. Companies needing English-first content for global expansion may want a more specialized team, and its development services round out the offer without being the headline strength.
Pricing. Project and retainer; not publicly listed.
7. WADM: best for positioning complex industrial brands
HQ: Barendrecht, Netherlands · Team: 24 specialists · Website: wadm.nl
WADM brings a brand strategy lens to B2B marketing that most performance shops lack, anchored in a neuroscience-based method. From its base in the Rotterdam region, it has built a reputation positioning complex industrial products for blue-chip clients.
What they do. The agency offers B2B brand strategy, demand generation, branding and positioning, digital design, web development, campaigns, and email marketing. Its proprietary BrainSells method applies neuromarketing principles to position technical products, and the team layers brand strategy and AI-assisted thinking onto content. As a creative agency, its content starts from positioning and brand visibility rather than keyword lists, which suits products hard to explain in a line. Creative strategies, digital branding, and digital design are shaped by market research, with creative branding handled before tactics, not after.
Verifiable results. WADM's named clients include large industrial and technology brands such as Vanderlande, VDL, Unica, Prysmian, and Aliaxis, a roster that signals credibility at the enterprise-industrial end of B2B. It also holds strong client-satisfaction ratings across more than 50 reviews on Sortlist. Specific campaign metrics are less public, so the verifiable strength sits in the calibre of these global brands and the documented BrainSells methodology.
Ideal fit. Industrial, manufacturing, and technical B2B companies, including international brands, that need to sharpen positioning and brand visibility before scaling content. Firms that respond to a strategy- and psychology-led approach over a channel-execution pitch fit well.
Where it stops. WADM is brand- and demand-led rather than a dedicated SEO-content shop, so companies whose first need is high-volume search content may find the emphasis off. It sits in the Rotterdam region, not Eindhoven, despite some regional roundups.
Pricing. Project-based; not publicly listed.
8. Voxx: best for senior thought leadership content
Founded: ~2000 · HQ: Amsterdam, Netherlands · Team: ~15 senior specialists · Website: voxx.nl
Voxx works under the line "content in context" and operates more like a senior content consultancy than a full-service digital marketing agency. It has been making B2B content for more than 20 years, and for knowledge-intensive and public-sector work, that senior-only staffing is the draw.
What they do. The agency provides B2B marketing strategy and content marketing built around thought leadership: white papers, webinars, case studies, and communication tools for complex, knowledge-driven markets. It offers a marketing-as-a-service and on-demand GTM model, and works for businesses and government, nationally and internationally. Voxx staffs experienced people who aim to get content right the first time rather than iterating through junior drafts, which fits subject matter where accuracy carries the message. As a boutique agency, depth matters more than volume.
Verifiable results. Voxx is ISO 9001 and 27001 certified and has produced content for names like Capgemini, the Dutch government agency RVO, and EU recruitment campaigns. Closer to a communications agency than a performance shop, it publishes fewer headline metrics, so the verifiable signals are those certifications, its named clients, and a senior-only model. Prospective clients should request work samples, where the marketing expertise shows.
Ideal fit. B2B organizations in technical, financial, or public-sector niches that need authoritative thought leadership written by senior people, and that value substance over volume. Teams that need an on-demand senior content function without hiring in-house will find the model efficient.
Where it stops. Voxx is not a paid media, performance, or SEO-at-scale agency, and it does not position around rankings. Its smaller, senior team is built for considered content rather than high-frequency output or campaign management, so demand generation across paid channels needs a specialist.
Pricing. Senior consultancy rates; not publicly listed.
9. Partout: best for Eindhoven brand and content in complex markets
Founded: ~2003 · HQ: Eindhoven, Netherlands · Team: ~20 employees · Website: partout.nl
Partout is a B2B branding and marketing agency built for complex markets, with a structured playbook tying brand and content to the sales motion. A full-service Eindhoven agency for over 20 years, it repositioned around brand-led demand in 2025 and works close to the technical companies that find content hard.
What they do. The agency runs brand strategy, content, integrated campaigns, and performance marketing, with creative services spanning video, blogs, social media marketing, and LinkedIn executive material. Its proprietary B2B Marketing and Sales Playbook connects an integrated strategy across brand and content to commercial outcomes, and the team built a content platform for the Brainport Eindhoven region itself. As a creative agency for technical markets, it moves from brand into creative execution and campaign management rather than starting with channels.
Verifiable results. Partout built a content platform for the Brainport Eindhoven region, a verifiable engagement at platform scale, and counts B2B names like Interfood among its clients. The agency argues, citing B2B buying research, that trusted brands shorten buying cycles, and frames its content around that thesis. The named regional work, the Interfood engagement, and a documented playbook are the strongest signals.
Ideal fit. Technical and industrial B2B companies in the Eindhoven and Brabant region, and beyond, that want brand and content tied together with a clear method, especially around LinkedIn and executive visibility. Firms that want a structured playbook rather than ad hoc content fit the model.
Where it stops. Partout is regional in its base and brand-led in its emphasis, so it is less suited to companies wanting large-scale paid media, deep technical SEO, or a purely English-language international operation. Its public award and partner credentials are lighter than the larger agencies here.
Pricing. Project-based; not publicly listed.
Other Dutch agencies worth knowing
A focused list of nine leaves out capable teams worth naming for buyers comparing options. Traffic Builders, based in Amsterdam, is one of the longest-running search and data-driven marketing firms in the country and pairs technical SEO with content for demand-led programs. Whello, also an Amsterdam digital agency with more than 35 specialists, runs full-service work across content, SEO, and paid channels for growing B2B and B2C brands. Neither made the focused ranking on B2B content depth, but both belong in a wider shortlist of top digital marketing agencies and rank among the better-known local agencies for online visibility work. Plenty of best digital marketing agencies lists feature them, and both bring the data-driven marketing rigor serious buyers expect from any digital agency.
How to choose the right B2B content marketing partner for you
The best B2B content agencies are not interchangeable, so match the agency to your actual gap rather than to a ranking.
If your content is busy but pipeline is flat, the problem is strategy, and The Growth Syndicate fixes the order: positioning and demand strategy first, content second. As a marketing partner it will tailor strategies to the pipeline goal, not the content calendar.
If you want inbound content and marketing automation done well, Webs offers deep experience for long, technical B2B sales cycles, with Bureau Bright a strong alternative for manufacturing and professional services at smaller scale.
If you are a funded B2B SaaS scale-up, Dapper gives you a content and demand generation engine, effectively a growth marketing function with real video and creative production, built around becoming the recognized name in your niche.
If you want content, SEO, and paid media run as one program, Fingerspitz brings award-winning, data-driven breadth across the full funnel, with customized strategies and the reporting to prove measurable results and digital growth.
If you need a regional full-service partner, Comaxx covers content, search engine optimization, and the supporting digital work for mid-market B2B firms across Brabant and nationally.
If your product is complex and your brand is undersold, WADM leads with positioning and a neuroscience-based method, and Partout offers a structured brand-and-content playbook for technical markets around Eindhoven.
If you need senior thought leadership for a knowledge-intensive market, Voxx provides an on-demand senior content marketing function for business and public-sector clients.
Whichever you choose, treat the agency as a strategic partner rather than a supplier: ask for verifiable proof, confirm any partner status in the official directory, and make sure the team can connect content to sustainable growth and measurable growth, not just publishing volume. A credible marketing partner explains how content turns into pipeline before you sign, protecting your marketing investment. On that test, a marketing agency in Amsterdam holds no special advantage over a strong team elsewhere.
FAQ
What does a B2B content marketing agency actually do?
A B2B content marketing agency plans and produces content that helps companies reach and convert business buyers across long, multi-stakeholder sales cycles. In practice that spans content strategy, SEO and editorial content, thought leadership, case studies, white papers, and increasingly video and executive content for LinkedIn. The strongest agencies tie content to a target audience and a customer journey, then measure it against pipeline and revenue rather than page views. Good B2B content marketing nurtures buyers before they speak to sales, which is why content creation sits at the center of most B2B marketing programs.
How much do B2B content agencies in the Netherlands charge?
Pricing varies with scope, but some benchmarks hold. Many agencies start discovery or a digital marketing strategy phase around €3,000, with ongoing monthly engagements often beginning near €4,000. Full content and demand programs from established B2B agencies commonly run €3,000 to €10,000 per month, and larger integrated programs go higher. The cost of a marketing agency in Amsterdam is not automatically higher than one in Eindhoven or Rotterdam, so judge marketing investment on the seniority of the team and the results they can evidence, not the postcode. Several agencies, including The Growth Syndicate, a marketing agency in Amsterdam, publish transparent rates so you can model the spend before committing.
Should you hire a specialist content agency or a full-service digital marketing agency?
It depends on where your gap sits. A specialist content team like Voxx makes sense when your main need is authoritative content and you already have channels handled. A full-service digital marketing agency like Fingerspitz or Comaxx makes sense when you want content, SEO, and broader digital marketing services under one roof. Among the top digital marketing agencies, that breadth is standard. Generalists risk shallow B2B depth; narrow specialists risk content disconnected from demand. The Growth Syndicate sits between the two, leading with strategy and connecting content to ABM, paid media, and search.
Do you need a marketing agency in Amsterdam specifically?
No. Amsterdam has excellent agencies, but the strongest B2B content work in the Netherlands is spread across Rotterdam, Eindhoven, Breda, and the wider Randstad. A marketing agency in Amsterdam offers no inherent advantage for a B2B brand over a Rotterdam or Eindhoven team, and several of the best specialists are deliberately based outside the capital. What matters is B2B experience, relevant sector work, and the ability to operate in the languages your buyers use. Local agencies that understand the direct, transparent Dutch business culture often collaborate more smoothly than a bigger name chosen on location, so a marketing agency in Amsterdam should win on fit, not geography.
How do these agencies measure content success?
Serious B2B agencies measure content against commercial outcomes, not activity. Expect reporting on cost per lead, marketing-sourced and marketing-influenced pipeline, customer acquisition costs, and conversion rates through the funnel, alongside organic visibility. The better agencies tie each piece of content to a stage in the customer journey and show how it contributes to revenue. Transparency here is a reliable filter: a team that can evidence measurable growth from past work, backed by data analysis, is more credible than one leaning on traffic charts. Ask any candidate how they would report results in the first 90 days.
What is the difference between content marketing and demand generation?
Content marketing is the practice of creating useful material that attracts and educates a target audience; demand generation is the broader program of turning that attention into qualified pipeline. Content is the fuel and demand generation is the engine, so the two work best together rather than as separate budgets. An agency strong only in content can produce excellent assets that never convert, while a demand-focused team without content depth has nothing distinctive to promote. Agencies like The Growth Syndicate and Dapper combine both, which is why their content is built to feed paid media, ABM, and nurturing rather than to create campaigns in isolation.
Is it worth working with a Dutch agency in English?
Yes, and for many B2B exporters it is the point. Most leading B2B content agencies in the Netherlands work fluently in English and Dutch, often with native copywriters in both, because Dutch B2B companies sell across borders. The advantage of a Dutch agency working in English is local market understanding combined with content suited to international brands and target markets. Confirm that the agency staffs native-level writers in each language you sell in, since translated content rarely performs as well as content written for its market from the outset.
How do you check a digital marketing agency's credentials?
Verify rather than trust the homepage. Industry awards such as the Dutch Search Awards and Emerce100 placements can be checked against the issuing organization, and quality certifications like ISO 9001 and 27001 are independently auditable. Review platforms such as Sortlist show client ratings and counts you can read for yourself. Ask for named client references and case studies with real numbers, and treat agency-reported metrics as a starting point for questions rather than settled proof. Whether you are weighing a growth marketing agency, an online marketing agency, or another digital marketing provider, a credible team welcomes scrutiny, and a clear digital presence backed by data driven growth strategies tells you more than any badge.
