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Technology companies spend more on marketing than almost any other B2B vertical, with software firms allocating 11.4% of revenue to marketing in 2026, according to Gartner.
Yet much of that budget lands on marketing agencies that treat technology marketing the same way they treat retail or healthcare.
The results are predictable: slow ramp times, messaging that misses technical enterprise buyers, and paid media management that generates clicks instead of pipeline. If your tech marketing agency cannot explain how it connects marketing efforts to revenue, it is the wrong partner.
This guide evaluates 13 top technology marketing agencies in the US across verified results, service depth, and honest limitations, so technology companies and tech businesses can choose the right technology marketing agency for their growth stage and business goals.
These technology marketing agencies at a glance
Quick-reference comparison of all 13 marketing agencies is below. The information is verified on agencies’ websites and true as of June 2026.
What is shaping technology marketing in 2026
Three market shifts are redefining what technology companies should expect from their marketing agencies in 2026: tighter budget accountability, larger buying committees, and AI-driven operations.
B2B digital ad spending and accountability
US B2B digital advertising spending is projected to reach $23.05 billion in 2026, up 25% from 2024. But 56% of CMOs report insufficient budget to execute their marketing strategy. Every dollar needs to tie to pipeline. Performance marketing and data driven strategy are baseline requirements for any top technology marketing agency, not add-ons.
Among the best digital marketing agencies in the tech space, campaign performance reporting is now built into every engagement. Tech agencies that cannot demonstrate budget discipline and transparent analytics are losing contracts to marketing agencies that can.
Larger buying committees and longer sales cycles
B2B buying groups now average 13 internal stakeholders plus 9 external participants per purchase decision (Forrester, The State of Business Buying 2026). For technology marketing agencies serving enterprise tech companies, that means reaching multiple decision-makers across digital channels over months.
Account based marketing programs generate 2.6x more pipeline per dollar than broad demand generation, with 41% higher win rates (ABM Leadership Alliance and Demandbase, 2026). Any top technology marketing agency you evaluate should have a clear approach to multi-stakeholder, long-cycle campaigns that deliver qualified leads and measurable growth.
AI and the restructuring of agency operations
CMOs now allocate 15.3% of marketing budgets to AI initiatives on average, yet only 30% report mature AI readiness capabilities (Gartner 2026 CMO Spend Survey). Technology marketing agencies that use AI for campaign optimization, pipeline modeling, and marketing performance measurement are pulling ahead.
Marketing agencies still running manual reporting and gut-feel creative strategy are losing ground to tech agencies with AI woven into daily operations. This shift affects everything from search marketing and search visibility to app marketing and mobile apps user acquisition.
The rise of performance marketing agencies and fractional models
Technology firms between $1M and $50M ARR are increasingly choosing performance marketing agencies and fractional models over traditional retainers. The fractional model provides senior-level marketing leadership without the overhead of full-time hires.
Among top digital marketing agencies serving the mid-market, demand generation tied to pipeline metrics is the standard expectation.
1. The Growth Syndicate: best full-service technology marketing agency for mid-market tech
Founded: 2024 · HQ: Amsterdam (US-based team members cover US operations) · Team: ~15 · Website: thegrowthsyndicate.com
This top technology marketing agency operates as a fractional marketing team that embeds inside technology firms rather than running campaigns externally. Each engagement is led by a senior Head of Growth who acts as a de facto marketing director, supported by specialists across performance marketing, content marketing services, email marketing, web development, and creative services.
What they do. TGS delivers full-service marketing for mid-market tech between $1M and $100M ARR. Services include Strategic Performance (paid media), demand generation, ABM, content and thought leadership, SEO, and RevOps. The model is pay-as-you-go with transparent hourly rates, a monthly minimum, and 30 days' notice to cancel.
Verifiable results. For Frends (iPaaS), MQL-to-SQL conversion grew from 14% to 30%, generating 75K MRR and 24 ABM opportunities. Axual (data streaming) built €306K in marketing-generated pipeline. Cutr saw 4x qualified leads and 2.8x sales conversions. Madeinadd achieved 300%+ market growth with 65% CPA reduction. Cradle (biotech AI) generated 10,000+ engagements and 60+ sales interactions.
Ideal fit. Mid-market tech firms needing a connected marketing function rather than disconnected channel specialists. Strong for firms with minimal marketing staff that need senior execution and measurable growth tied to pipeline, and for PE-backed tech businesses preparing for scale.
Where it stops. Not a DTC or consumer tech marketing agency. No mobile apps or app marketing. European HQ means US timezone coverage is structured but not 24/7. Firms above $100M ARR with large internal teams may outgrow the fractional model.
2. Directive: best performance marketing agency for SaaS and tech
Founded: 2014 · HQ: Irvine, California · Team: ~200+ · Website: directiveconsulting.com
Directive's proprietary Customer Generation methodology ties every channel and media dollar to pipeline and LTV:CAC outcomes, using financial modeling to predict revenue before campaigns launch. Among performance marketing agencies focused on tech, Directive has one of the largest teams and a proven track record across 420+ brands.
What they do. Paid search, SEO, content marketing, conversion rate optimization, RevOps, ABM, creative strategy, and video. Starts with financial modeling, not a media plan. Also offers a Startup Package for earlier-stage SaaS and tech companies.
Verifiable results. More than $1B in client revenue across 420+ brands (self-reported). Clutch rating of 4.8/5. Ranked #1 B2B marketing service provider in Los Angeles by Clutch. Alaska Communications confirmed significant gains in keyword ranking and organic growth.
Ideal fit. SaaS and tech companies with $5M+ ARR wanting a performance marketing agency that owns revenue outcomes, not just media metrics.
Where it stops. No PR, event marketing, or brand identity work. Startup Package starts at $6,500/month; standard rates $100-$250/hr. Not suited for very early-stage firms or those needing brand strategy and strategic communications from the same partner.
3. Walker Sands: best technology marketing agency for integrated PR and demand gen
Founded: 2001 · HQ: Chicago (offices in Seattle, Boston) · Team: ~170 · Website: walkersands.com
Walker Sands is one of few large technology marketing agencies that runs earned media and digital marketing services under one roof. Their Outcome-Based Marketing model covers tech sub-sectors including AI, cybersecurity, fintech, HR tech, and martech.
What they do. PR, demand generation, brand strategy, creative design, content marketing, digital marketing, SEO, web development, marketing automation, and sales enablement. Content marketing services include original research and thought leadership. Walker Sands also provides strategic communications for technology companies launching new products.
Verifiable results. Kaseya engagement: 700+ media placements over four years, 1,000% year-over-year placement growth in year one (Walker Sands case study). Named clients include Sprout Social, OpenText, Rocket Software. 10x Inc. 5000 honoree with a proven track record in brand visibility and online visibility for tech companies entering crowded markets.
Ideal fit. Technology firms launching into crowded, competitive markets where earned media credibility matters alongside paid advertising and digital marketing. Among the top digital marketing agencies for integrated PR and demand generation.
Where it stops. Enterprise pricing limits accessibility for startups. Pure performance marketing execution may not match dedicated performance marketing agencies.
4. Ironpaper: best for pipeline generation in complex tech sales cycles
Founded: 2003 · HQ: New York City · Team: ~70 · Website: ironpaper.com
Ironpaper has specialized in pipeline for technology firms with long sales cycles since 2003. Their hybrid demand gen and ABM model, built on agile marketing methodology, prioritizes rapid testing over long planning cycles. Among marketing agencies focused on complex B2B sales, Ironpaper's approach is distinctly test-and-iterate.
What they do. ABM, demand gen, content marketing, SEO, web design, paid media, marketing automation, and sales enablement across SaaS, IT, cloud, cybersecurity, and AI firms.
Verifiable results. Client conversion rates of 16-18% (FeaturedCustomers). HubSpot Diamond Certified Partner, Google Partner, Databox Premier Partner.
Ideal fit. Technology firms selling complex solutions with 60+ day sales cycles and buying committees of 3+ people. Strong for mid-market technology marketing companies at $5M-$50M that want qualified leads from ABM and demand gen working together.
Where it stops. No PR, event marketing, or large-scale creative campaigns. Team of ~70 limits capacity for very large, multi-market engagements.
5. New North: best tech marketing agency for senior strategy and flexible pricing
Founded: 2008 · HQ: Frederick, Maryland · Team: ~15-20 · Website: newnorth.com
New North is a specialist agency built exclusively for B2B technology marketing. Their points-based pricing gives clients flexibility in allocating marketing effort month to month. Part of the Marketers in Demand portfolio, a 2x Inc. 5000 company.
What they do. Marketing strategy, content marketing, paid media, ABM, SEO, analytics, and brand positioning for mid market brands in tech.
Verifiable results. 134% average client ROI. 24% average traffic increase YoY. Clutch 1000 member. Has helped Fortune 500 firms and growing tech startups reach business goals, enter new markets, and get acquired.
Ideal fit. Mid-market technology firms ($2M-$30M) that want direct access to senior strategists rather than junior handoffs after the sales process.
Where it stops. Small team limits capacity for large multi-channel campaigns. No PR, no web development, no event marketing.
6. TREW Marketing: best tech marketing agency for engineering and scientific firms
Founded: 2008 · HQ: Austin, Texas (remote) · Team: ~20-30 · Website: trewmarketing.com
TREW exclusively serves engineering and scientific firms marketing to technical buyers. Staff averages 15+ years of technical marketing experience. CEO Wendy Covey authored Content Marketing, Engineered. Average client stays four years.
What they do. Marketing strategy, brand positioning, content marketing, inbound, web design, SEO, and marketing automation for professional services and product firms targeting engineers and scientists.
Verifiable results. Silex Technology: 450% increase in monthly leads. Quantifi Photonics, Hallam-ICS, Infinitum, and Knowles Precision Devices are named clients. TREW is a digital marketing agency specializing in technical audiences.
Ideal fit. Engineering, test-and-measurement, and industrial technology firms whose business buyers are engineers, not business executives.
Where it stops. Primarily focused on engineering, industrial, and technical markets rather than mainstream SaaS or fintech. No paid media, no social media advertising, no performance marketing. If your buyers are business executives, not engineers, this is the wrong tech marketing agency.
7. Disruptive Advertising: best for focused paid media and conversion optimization
Founded: 2012 · HQ: Pleasant Grove, Utah · Team: ~150 · Website: disruptiveadvertising.com
Disruptive Advertising is a performance marketing agency with 365+ Clutch reviews and a no-long-term-contract model. They focus on paid search, paid social media advertising, and conversion rate optimization. Among performance marketing agencies, their Clutch review volume is one of the highest in the industry.
What they do. PPC (Google Ads, Bing), social media advertising (Facebook, Instagram, LinkedIn), conversion rate optimization, landing page design, SEM, and creative design. A full-scope agency for PPC execution and media management.
Verifiable results. ROAS as high as 8x. 200% account engagement increases. ~20% CPL reductions. Clutch 4.8/5 across 365+ reviews. Clutch Top 1000.
Ideal fit. Tech companies that already have marketing strategy and brand positioning sorted, and need a focused agency to maximize paid search and paid advertising returns.
Where it stops. No content marketing, PR, branding, marketing automation, or sales enablement. Serves B2C alongside B2B, so tech industry depth is lighter than dedicated tech agencies. Some reviews note inconsistencies with large budgets.
8. Ignite Visibility: best for enterprise tech brands needing digital marketing at scale
Founded: 2013 · HQ: San Diego, California (remote-first) · Team: ~400 · Website: ignitevisibility.com
One of the largest independent digital marketing agencies in the US, Ignite Visibility uses a proprietary Forecaster Method for predicting campaign performance. Based in Southern California with 400+ employees, this digital marketing agency handles enterprise-scale digital marketing services including franchise and multi-location marketing.
What they do. SEO, paid media, social media marketing, email marketing, digital PR, Amazon marketing, conversion rate optimization, web design, and web development. This top technology marketing agency also handles mobile apps marketing and user acquisition for app-based technology firms.
Verifiable results. 220% organic growth for home service brands. 25% traffic increases for a national franchise. 44% CPL reduction via paid social. 6x Inc. 5000 honoree. Clutch 2025 Global Award as #1 digital marketing agency. Among the fastest-growing marketing agencies on the West Coast.
Ideal fit. Enterprise technology firms and technology franchise networks needing large-scale digital marketing across multiple locations and digital channels. Also suited for tech companies spending $50K+/month on media campaigns.
Where it stops. Generalist digital marketing agency, not exclusively tech-focused. Significant B2C and franchise expertise means marketing performance may skew toward consumer patterns. Smaller tech firms may not receive senior attention.
9. Power Digital Marketing: best for funded tech brands wanting proprietary analytics
Founded: 2012 · HQ: San Diego, California · Team: ~660 · Website: powerdigitalmarketing.com
Power Digital is a tech-enabled growth marketing firm powered by nova, a proprietary platform that analyzes digital ecosystems using first-party data. PE-backed (Court Square, Periscope Equity) and headquartered in San Diego, they have grown through acquisitions to 660+ employees. Among digital marketing agencies with proprietary marketing technology, Power Digital is one of the most heavily funded.
What they do. SEO, digital advertising, content marketing, social media marketing, affiliate marketing, conversion rate optimization, web development, email marketing, and marketing technology integration. Their data driven strategy platform connects reporting across all digital marketing services. This digital marketing agency also handles oversight for large-scale paid campaigns.
Verifiable results. 96% client retention rate. Client revenue growth 2.6x faster than industry average. 66 Clutch reviews. Meta Business Partner, Amazon Ads Verified Partner.
Ideal fit. Funded technology firms with $100K+/month budgets wanting unified analytics, data driven strategy, and measurable growth across all digital marketing services.
Where it stops. Large agency model may provide less customization than boutique B2B specialists.
10. Elevation Marketing: best for enterprise B2B technology marketing with long buying cycles
Founded: 1999 · HQ: Gilbert, Arizona · Team: ~50 · Website: elevationb2b.com
This top technology marketing agency has 25+ years of digital marketing experience in B2B. Elevation integrates brand strategy, demand generation, and enablement programs for enterprise firms with long buying cycles across technology, industrial, and professional services sectors. Among tech agencies with enterprise-level client rosters, Elevation is one of the longest-running.
What they do. Marketing strategy, branding, content marketing, demand generation, ABM, digital marketing, paid media, marketing automation, marketing technology integration, web design, creative design, events, and analytics. Among marketing agencies with enterprise technology clients, Elevation's roster is unusually strong.
Verifiable results. Clients include Amazon, Microsoft, AWS, Equinix, Informatica, MediaTek, and Xactly. Doubled revenue in a single year. Recognized among top digital marketing agencies for demand gen and ABM.
Ideal fit. Enterprise technology marketing companies with complex product stories and buying committees of 5+ stakeholders needing brand strategy and customer acquisition programs working in concert.
Where it stops. Technology is one of several verticals. Team of ~50 limits concurrent large engagements. Not a tech-exclusive marketing agency.
11. Sagefrog Marketing Group: best for Northeast B2B tech branding and digital marketing
Founded: 2002 · HQ: Doylestown, PA (Philadelphia, Princeton, Boston, DC) · Team: ~40+ · Website: sagefrog.com
Sagefrog has served 600+ B2B firms including technology marketing companies, healthcare, industrial, and professional services businesses. This digital marketing agency is a HubSpot Platinum Partner with 5.0 rating and 100+ five-star reviews.
What they do. Brand strategy, digital marketing, web design, content and inbound marketing, social media marketing, PR, and internet marketing agency services. Among marketing agencies in the Northeast, Sagefrog is one of the most established for integrated B2B technology marketing.
Verifiable results. 600+ B2B clients served. Named clients include Razor Technology, UPS. NJ Biz Top Women-Owned Businesses. Among the best digital marketing agencies in the Northeast for B2B content marketing and inbound.
Ideal fit. Northeast technology firms wanting in-person collaboration and integrated branding from a single tech marketing agency.
Where it stops. Tech is one of four verticals. Team of ~40 limits scale for large programs. Not a deep performance marketing agency.
12. SmartBug Media: best for HubSpot-centric technology marketing
Founded: 2007 · HQ: Newport Beach, California (remote) · Team: ~200+ · Website: smartbugmedia.com
SmartBug is the world's largest HubSpot partner, winning North American Partner of the Year four times. Among marketing agencies built around a single marketing technology platform, SmartBug has the deepest HubSpot expertise available.
What they do. Inbound marketing, demand gen, marketing automation, sales enablement, RevOps, HubSpot implementation, web design, paid media, and e-commerce. Among the best digital marketing agencies for HubSpot-centric lifecycle marketing.
Verifiable results. MW Components: 360-degree lifecycle visibility, 5% reduction in sales data management time. 500+ clients. 4x HubSpot Partner of the Year.
Ideal fit. SaaS and tech companies committed to HubSpot as their core platform wanting a technology marketing agency that maximizes that investment for customer acquisition and organic growth.
Where it stops. Value proposition is HubSpot-dependent. If you run Salesforce or Marketo, most of their expertise is less relevant. Tech is one of several verticals.
13. Kuno Creative: best for tech and SaaS marketing agencies built on HubSpot
Founded: 2000 · HQ: Avon, Ohio (also Austin, TX) · Team: ~30-40 · Website: kunocreative.com
Kuno is an employee-owned tech marketing agency (ESOP) with HubSpot Diamond Partner status and five CRM accreditations. Employee ownership aligns incentives with client outcomes across SaaS, MedTech, and manufacturing marketing.
What they do. Inbound, demand gen, brand strategy, content marketing services, web design, HubSpot implementation, RevOps, and paid media. Among marketing agencies on HubSpot, Kuno holds the widest accreditation set.
Verifiable results. HubSpot partner since 2009. White Cup: full-service marketing including campaigns, trade shows, product launches. Clutch testimonials cite Kuno as "an extension of my own marketing team."
Ideal fit. Mid-market tech and SaaS firms building their marketing engine on HubSpot who want an employee-owned tech marketing agency invested in long-term outcomes, not short-term billing.
Where it stops. HubSpot-dependent. Paid media is available but not the agency's primary specialization.
How we selected these marketing agencies
Five criteria determined which marketing agencies made this list and which were cut.
Verified client results. Every agency included here publishes client results, case studies, reviews, or publicly available customer references. Marketing agencies with claims but no attribution did not qualify.
Technology sector depth. Generalist marketing agencies that happen to have a single tech client were excluded. Each tech marketing agency here has a dedicated technology practice or exclusive tech focus. Whether a performance marketing agency or a full-service shop, each had to demonstrate repeat tech-sector work.
Checkable credentials. Where marketing agencies claim Google Partner status, HubSpot certifications, or awards, those credentials were verified against public directories. This applies equally to every performance marketing agency and content-first firm on this list.
Honest scope boundaries. Every agency profile includes a "where it stops" section. Marketing agencies that present themselves as capable of everything raised positioning concerns.
Relevance to technology buyers. This list serves marketing leaders at SaaS firms, technology firms, and managed service providers looking for a top technology marketing agency that understands their market and competitive dynamics. Consumer-only marketing agencies were excluded.
How to choose the right technology marketing agency
The right choice depends on your growth stage, internal capabilities, and what you need most.
- Need a full marketing function, not channel execution? The Growth Syndicate embeds an entire marketing team. Best for mid-market tech at $1M-$100M ARR.
- Need performance marketing tied to revenue? Directive's customer generation methodology connects spend to pipeline. Best for SaaS with $5M+ ARR.
- Need PR and digital marketing together? Walker Sands integrates earned media with demand gen. Best for tech brands entering competitive markets.
- Need ABM for complex sales cycles? Ironpaper's hybrid model works for buying committees of 3+ and 60+ day cycles.
- Need senior strategists without junior handoffs? New North's small team and points-based pricing serve mid market brands directly.
- Buyers are engineers or scientists? TREW Marketing is the only tech marketing agency here that exclusively serves engineering firms.
- Need focused paid media execution? Disruptive Advertising and its 365+ Clutch reviews work for tech firms that already have strategy sorted.
- Need enterprise-scale digital marketing? Ignite Visibility (400+ staff, San Diego) and Power Digital (660+ staff, San Diego) handle large budgets across digital channels, including mobile apps and user acquisition. Among marketing agencies at this scale, both have the infrastructure for multi-market paid media management.
- Need 25+ years of enterprise tech marketing experience? Elevation Marketing has worked with Amazon, Microsoft, and AWS. Among tech agencies with two-decade track records, Elevation's enterprise client roster is difficult to match.
- Marketing stack built on HubSpot? SmartBug Media and Kuno Creative are the top technology marketing agency partners for HubSpot-centric programs. Both are among marketing agencies with the deepest HubSpot accreditation.
Choose your next technology marketing agency
Choosing the right technology marketing agency comes down to three questions: does the agency have verified results with technology firms at your growth stage, does its service model match what you actually need, and does it have honest boundaries about where its expertise stops?
The 13 marketing agencies on this list span fractional marketing teams, performance marketing agencies, and enterprise-scale digital marketing agencies. There is no single best tech marketing agency for every situation. A pre-revenue startup and a $50M ARR company preparing for acquisition need fundamentally different partners.
Use this guide as a shortlist. As services, features, and pricing may change fast to keep up with the ever-evolving market, be sure to verify the claims each technology marketing agency makes. You can do it by checking Clutch reviews, asking for named client references, and requesting specific metrics relevant to your business goals.
Ready to evaluate your next technology marketing agency? Book a free strategy session with The Growth Syndicate to discuss how fractional marketing can drive measurable growth for your tech company.
FAQ
Answers to the questions technology companies ask most when evaluating marketing agencies.
What does a top technology marketing agency actually do?
A top technology marketing agency helps tech companies attract business buyers, generate qualified leads, and build pipeline through a combination of digital marketing services: content marketing, SEO, paid search, social media advertising, email marketing, web design, and marketing automation.
The best tech marketing agencies also deliver brand strategy, ABM, demand generation, and sales enablement tied to business goals. The difference between a technology marketing agency and a generalist digital marketing agency is sector depth: technology marketing requires understanding complex products, long sales cycles, and tech industry dynamics that general marketing agencies rarely grasp.
How much do technology marketing agencies charge?
Pricing across tech marketing agencies varies by services, team size, and model. On the lower end, marketing agencies like New North work with minimums around $1,000-$10,000 and rates of $125/hr. Mid-tier performance marketing agencies like Directive start around $6,500/month.
Enterprise digital marketing agencies like Walker Sands and Ignite Visibility price at $15,000-$25,000+/month for full-service engagements. Fractional models like The Growth Syndicate use pay-as-you-go pricing with no long-term lock-in. Across all technology marketing agencies, the right investment level depends on growth stage and business goals.
Should I hire a specialist tech marketing agency or a full service agency?
If your tech company already has clear marketing strategy and positioning but needs channel execution (digital advertising, SEO, social media marketing), a full service agency or specialist agency can fill those gaps. If you lack a marketing strategy or your marketing is disconnected from pipeline, a tech-specialist digital marketing agency that handles strategy and execution will deliver better results.
The worst outcome is hiring a generalist among marketing agencies that treats your technology product like a consumer brand.
What is the difference between a technology marketing agency and a digital marketing agency?
A digital marketing agency provides online marketing services (SEO, PPC, social media marketing, email marketing, web development) for any industry. A technology marketing agency applies those same digital marketing services with deep knowledge of tech buyers, B2B sales cycles, and the competitive dynamics of the tech industry.
Top technology marketing agencies understand how to market complex products to buying committees of 5-10+ people over months-long sales cycles. Generalist marketing agencies often lack this context, producing campaigns that generate traffic without qualified leads or measurable growth.
How do technology marketing agencies handle mobile apps and user acquisition?
Several top technology marketing agencies on this list offer mobile apps marketing and user acquisition as part of their digital marketing services. Ignite Visibility and Power Digital both handle mobile marketing alongside broader performance marketing. For tech companies whose product includes mobile apps, choosing a tech marketing agency with user acquisition experience ensures your app marketing and paid media campaigns connect to your broader marketing strategy.
Is it worth hiring a US-based technology marketing agency if my firm is outside the US?
If you sell into the US, yes. US-based tech agencies understand American buyer behavior, buyer search patterns, and advertising pricing. Several top technology marketing agencies on this list serve international firms: The Growth Syndicate (Amsterdam HQ with US operations), Walker Sands, and Directive (Americas, EMEA, APAC).
Do I need a tech marketing agency if I already have in-house marketing?
Many tech companies hire a top technology marketing agency to complement in-house teams rather than replace them. Marketing agencies can provide specialist capabilities your team lacks (ABM, performance marketing, marketing automation, paid media management), surge capacity for launches, or strategic leadership through a fractional model.
Among marketing agencies that work well alongside in-house teams: The Growth Syndicate (fractional model), Ironpaper (agile sprints), and Kuno Creative (HubSpot execution support).
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