Knowledge Base

Almost everything written about B2B intent data is written by someone who sells it. Nobody is conspiring; that is what the search results for a $14 keyword look like.

Most documents labeled "B2B marketing strategy" are marketing plans with a channel list attached, which is why so much B2B marketing work feels busy and produces so little.

Good B2B website design does two jobs that pull against each other. The website has to convert the small share of visitors who are evaluating right now, and it has to be memorable and legible to the much larger share of potential customers who will only start evaluating in six months or two years.

The reason is not that marketing teams bought the wrong tool or failed to calculate marketing ROI correctly. It is that measuring marketing ROI in B2B is structurally different from the problem the tools were designed for, and most of the content written about it comes from companies with a commercial interest in you believing otherwise.

We should be upfront: we're a marketing agency arguing against a practice most of our industry depends on. We run rolling 30-day contracts.

Account based marketing (ABM) is a go-to-market approach in which marketing and sales teams agree on a defined set of target accounts and treat each account, or each cluster of similar accounts, as a market in its own right.